Our Search Engine Optimization (SEO) and Social Media Marketing services are designed for medical practices in order to improve their Google search rankings; allowing their medical websites to generate greater online traffic and more patients. It is important to make sure your medical web site has a high ranking among the other healthcare provider websites. Here are a few tips and methods to make sure your medical website is ranked among the best in your area.
Tip 1: Market Your Clinic Online and Offline
Sounds simple right? That’s because it is. Be active online. Register in medical websites, join in health-related forums, get listed in popular search-engine sites and social networking sites like Google and Twitter and provide links and information about your clinic and the services offered to generate more customers. Don’t just stop there, provide printed cards to your patients, and advertise your company’s services via billboards offline. Don’t limit yourself only to your area; reach out to nearby areas as well. The more you advertise, the more well-known your medical facility will be, leading to more visits and profits.
Tip 2: Don’t Restrict Your Clinic to Google
Google Places, rankings on Google and Google alerts are all great ways to promote and improve the online ranking for your web-site, but keep in mind that Google is not the only search engine available. Utilize Bing and Yahoo and even the smaller search engines too. The more you promote your clinic, the more patients you are likely to attract.
Tip 3: Encourage Customer Evaluation
Offer your best services available to your customers and patients and then encourage them to review their experience with you online. This can be done on places like Yelp or Google Places. Positive reviews will only lead to more patients picking up the phone and contacting your practice for an appointment. Also, if your medical practice has some negative reviews from the past, the good reviews can counteract them.
Tip 4: Provide Authoritative Incentives
It doesn’t take a rocket-scientist to figure out that people always favor things that are free over things that they are expected to pay for. Now before you start worrying, I don’t mean that you should offer your patients and potential patients free medical care or medicine but you can offer them free information, advice and etc. Start a blog, a Facebook page or a Tumblr that is medicine-oriented and which links back to your main medical website. State free self-diagnostic articles in your blogs, offer exclusive member discounts to those that follow/subscribe to you or maybe even post interesting medical facts that most people aren’t aware of. For example, an orthopedic practice can start a separate Twitter and post a daily tweet with helpful yet fascinating tweets such as, “One quarter of the bones from your entire body are located in your feet.” So even web prowlers who aren’t specifically looking for health-services may be interested enough in following you on Twitter and when the time comes when they do require medical assistance, your website will be the first one they go to. So take an authoritative stance and start a similar blog/fanpage that provide incentives other than strictly medical-assistance. Sure, it’ll take time and effort on your part, but all good things do.
Tip 5: Emphasize the Experience of Your Physicians and Staff
Older sites carry more prestige than newer sites. Plus, search engines figure that if your site has been around for a long time, it’s more likely to be better than a brand new site. Emphasize your clinic’s more experienced doctors too. Include things like their achievements in medicine, research conducted, and awards won based on their services and etc. Potential patients are more likely to lean towards health facilities that are older because they consider them to be more established. Similarly, they tend to trust experienced doctors.
So don’t wait any longer. Start your website today. Follow these tips and offer your patients the best service available to help your medical website become a highly visited, trusted, and reliable resource. You can learn more at our website at physiciandesigns.com.