Website design for your medical practice can sometimes seem very tedious but by choosing the right web design company, it can be a creative and financially rewarding experience. It is not a coincidence that the most popular and widely used medical, information, and e-commerce web sites share similar characteristics – they are all concise, well-planned, and easy to navigate.
One of the key concepts to remember while planning a doctor website design is usability. The term usability refers to the ease at which a user can navigate and use a website. Usability is best summarized by satisfaction, memorability, and efficiency. Some questions are vital to the functionality and design of your physician website. How pleasing is the web site to look at? Can a user quickly find what they are looking for? How quickly and efficiently can a potential patient complete your “goal”? (Goals can be contacting the office for making an appointment or just finding the patient portal) This brings up another vital attribute; utility. Utility simply refers to a sites layout, and its functionality predicated on the layout. Usability and utility go hand in hand.
Important Usability Factors for Your Medical Website
- Each and every page should have valuable content
While this point does not necessarily relate to a website’s design itself, it relates directly to its utility. Make sure that all your pages on your medical site have something valuable to offer. It is absolutely vital that you provide quality and useful content to your visitors, or the design is meaningless. If each and every page on your site does not offer something useful to your visitors, then it is important that you modify your site. As stated before, usability is useless without utility. After all, what is the point in making a site look great, if the content is not useful for the readers? Content for your medical website is king. Your goal should be to become a reliable medical resource for new or potential patients.
- Never try to distract your visitors
Be it pop-ups, blinking or scrolling text, or even auto-loading sound or music, these kinds of gimmicks end up being distractions for the user. You can look at WebMD as an example of a website without distractions. The health providing website has no flashing text and no music. Websites for doctors and other healthcare providers should be just as professional.
- Make sure your site is well organized
When working with physicians, medical staff or the office manager, we put a lot of thought into the organization of the site and structure. Again, this falls under the category of usability. What is the point of having great content if your readers cannot easily find it? To improve your sites organization and layout, try to include both a “home” button, and a menu on every page. It has been proven that users do not like navigational links at the bottom of long pages, so it is important to have a menu at the top of your site. Your medical website project manager will of course guide you in this process. At the least we recommend the following for your navigation: Home, Services, Patient Information, and Contact Us. This is the very basic information users are looking for when visiting your website.
It is important to keep all of these things in mind when designing or redesigning a physician website. When making any changes, or adding content to your doctor website, always think about the value of what you are adding, and what it will add to your site that was not already there before. Above all, always remember that a combination of usability and utility will lead to the perfect balance between site design, and content.
Your personal project manager at Physician Designs takes all of this into consideration when working with you to come up with an effective medical website. We have experience working with hundreds of medical offices and physicians on their websites and internet marketing campaigns. We can also help you choose the best social media marketing strategy for your practice.