Tagged: website design

What Your Medical Website Design Should Accomplish for You

Most doctors know they need a medical website for their practice, but fewer understand exactly what that website should accomplish. A physician website is about more than just letting people know you exist online. It is about sharing information with potential patients, establishing a reputation, building a relationship, and helping your practice achieve success. What exactly should good medical website design accomplish for you?

The majority of adults in America use the Internet to gather information and make important decisions. Choosing a doctor is one of the most important decisions a person makes and many utilize information from the Internet to make this decision. In addition to information online over which you have no control, you can supply patients with everything they need to know about your practice. This is one of the most important things good physician website design can do for you. There are four specific things you want your site to achieve:

Attract New Patients

A good physician website makes it easier to grow your practice. It attracts the attention of search engines, which leads prospective patients to your page. Once they arrive, good design encourages them to stay and learn more about you, your services and philosophy. Great optimization and design can even help you target the specific types of patients you want to attract to your practice.

Establish a Relationship with Patients

Your website should build your brand and help you create trust between you and current or potential patients. The site should feature your logo, your goals as a physician, your menu of services, and anything else you want people to know about your brand. Your site should reflect your brand and help you establish brand presence online. This makes it easier to build trust with patients. They get to know you and feel comfortable working with you before you meet in person.

Good medical website design allows visitors to the site to see “behind the scenes” and feel like they are a part of their medical care team. A good design also establishes a sense of community. Providing a forum in which patients can share information and experiences eliminates the need for prospective patients to go elsewhere looking for information over which you have no control.

Educate Patients

Not only will good website design make it easier for prospective patients to find you, it will help you educate people about your practice and issues associated with the type of care you offer. Many prospective patients are looking for details about health conditions and medical issues. If you are able to provide well-researched, up-to-date information, they will call on you for future concerns. (Read our post about using social media for your medical practice)

Allow Your Office to Run More Efficiently

Your patients are not the only ones who benefit from a great website. Great design can also take a lot of the burden off your office staff. How much time is wasted answering questions about office hours and taking appointments? A website can do these things for you – and 24 hours a day. It allows patients to contact your office about non-emergency issues that can be answered automatically or through email. This means you and your staff are able to focus on providing care to patients in need in the here-and-now without missing out on opportunities to interact and provide information to potential new patients.

Is your website working for you? Does it accomplish everything it possibly can? If not, now is the time to make improvements.

Websites for Doctors – How A Website Can Help Your Medical Practice

Anyone in the medical profession knows how hectic their job and profession can get. Patients can get a little impatient sometimes, and down time can easily become scarce.  Whether you have your own practice or not, have a website for a medical practice can be a huge benefit if you know how to use it.

1. A Custom Medical Website Can Make Patients’ Lives Easier

It’s not something you would typically think about but having a physician website could take a huge weight off your shoulders when it comes to pleasing your patients.  By having a website or your medical practice, you can post trusted content and answer common patient questions. Instead of having to contact your office directly, your site can be a resource for them to get information directly FROM YOU without having to leave their house or wait for a response.

2. A Medical Website Can Make Your Life Easier

As a doctor, patients are your number one priority, and dealing with them comprises most of your work day. If you can get your website up and start posting updates regularly (you can also use social media), you will be able to reach more patients in less time – that means freeing up valuable hours in the day.  Your website can take on a lot of the grunt-work, especially with marketing, for you so that you have time to get to more patients.

3. Your Website Can Become a Healthcare Resource

The internet has become a valuable resource for people searching for healthcare related information, which means your website services do not have to be restricted to your personal patients.  You can optimize your website so that it pops up on search engines like Google and Bing (which go through millions of searches every MONTH).  If you can get your site ranked on one of these search engines, you will be able to not only bring in more patients, but you will also be able to become a public health resource that people can go to for medical information.

This can be especially true if you have a blog on your website. A blog can let you comment on any healthcare related news or discoveries.

4. A Website for Your Practice Can Only Help

In the long run, websites don’t cost very much to maintain and can offer an entire range of services that would otherwise be unused. For someone in the medical field, it can greatly streamline the day-to-day process when used properly. The internet is a very big place, and technology has provided us with something that no one in history has ever had. It makes sense to use to use it to your advantage instead of letting it go to waste. Having a medical website can take a lot of time off your hands and improve the lives of patients as well as providing a variety of benefits for your medical practice.  If you are smart about it, you can get a lot of bang for your buck than you might expect.

Orthopedic Surgery Group in Washington, DC

For over 25 years, Providence Orthopaedics has been providing a full range of orthopedic services in Washington, DC. The board-certified physicians specialize in the treatment of knee, elbow, and shoulder pain and discomfort. The team of orthopedic surgeons offers quality care and specializes in treatment for pain and discomfort caused by problems with bones and joints.

orthopedic-1The medical staff includes several board-certified physicians with experience in adult reconstructive surgery, treating bone fractures, sports medicine, and treatment for trauma, disease, and general wear-and-tear. Providence Orthopaedics has offices in Glendale, Rockdale, and Olney, MD, as well as Washington, D.C.

If you are suffering from bone or joint pain, Providence Orthopaedics can help. There is no reason for anyone to avoid activities they love because they are in too much pain. The orthopedic care offered by this medical practice can help you return to the life you love.

General Orthopedic Services in Washington, DC

Providence Orthopaedics offers a wide variety of services dedicated to the prevention and healing of musculoskeletal disorders and diseases. Anyone suffering from pain or discomfort in joints, bones, or supporting connective tissue can benefit from the effective treatments offered by Providence.

Their full range of orthopaedic services includes revisions and hip resurfacing, joint replacement, work-related injuries, sports injuries, sports medicine, and hand, arm, shoulder, and upper extremity treatment. Providence offers comprehensive care for feet and ankles, spine and neck, hands, and joints, as well as sports medicine and general orthopaedics.

Medical Staff

The team of highly-skilled physicians at Providence Orthopaedics includes doctors certified by the American Board of Orthopaedic Surgery. Their combined experience includes general orthopaedics, sports medicine, joint replacement surgery, hand and upper extremity surgery, and replacement and resurfacing procedures.

Patients are able to undergo local and general anesthesia in-office so many procedures can be performed on-site. You can visit the website at www.RankinOrtho.com to request an appointment, view patient education videos, learn more about the doctors on staff.

Physician Designs is managing the marketing for Providence Orthopaedics. Be sure to check out our website design portfolio to see more of our work.

Tips on Having an Effective Physician Website

Website design for your medical practice can sometimes seem very tedious but by choosing the right web design company, it can be a creative and financially rewarding experience. It is not a coincidence that the most popular and widely used medical, information, and e-commerce web sites share similar characteristics – they are all concise, well-planned, and easy to navigate.

One of the key concepts to remember while planning a doctor website design is usability. The term usability refers to the ease at which a user can navigate and use a website. Usability is best summarized by satisfaction, memorability, and efficiency. Some questions are vital to the functionality and design of your physician website. How pleasing is the web site to look at? Can a user quickly find what they are looking for? How quickly and efficiently can a potential patient complete your “goal”? (Goals can be contacting the office for making an appointment or just finding the patient portal) This brings up another vital attribute; utility. Utility simply refers to a sites layout, and its functionality predicated on the layout. Usability and utility go hand in hand.

Important Usability Factors for Your Medical Website

  1. Each and every page should have valuable content
    While this point does not necessarily relate to a website’s design itself, it relates directly to its utility. Make sure that all your pages on your medical site have something valuable to offer. It is absolutely vital that you provide quality and useful content to your visitors, or the design is meaningless. If each and every page on your site does not offer something useful to your visitors, then it is important that you modify your site. As stated before, usability is useless without utility. After all, what is the point in making a site look great, if the content is not useful for the readers? Content for your medical website is king. Your goal should be to become a reliable medical resource for new or potential patients.
  2. Never try to distract your visitors
    Be it pop-ups, blinking or scrolling text, or even auto-loading sound or music, these kinds of gimmicks end up being distractions for the user. You can look at WebMD as an example of a website without distractions. The health providing website has no flashing text and no music. Websites for doctors and other healthcare providers should be just as professional.
  3. Make sure your site is well organized
    When working with physicians, medical staff or the office manager, we put a lot of thought into the organization of the site and structure. Again, this falls under the category of usability. What is the point of having great content if your readers cannot easily find it? To improve your sites organization and layout, try to include both a “home” button, and a menu on every page. It has been proven that users do not like navigational links at the bottom of long pages, so it is important to have a menu at the top of your site. Your medical website project manager will of course guide you in this process. At the least we recommend the following for your navigation: Home, Services, Patient Information, and Contact Us. This is the very basic information users are looking for when visiting your website.

It is important to keep all of these things in mind when designing or redesigning a physician website. When making any changes, or adding content to your doctor website, always think about the value of what you are adding, and what it will add to your site that was not already there before. Above all, always remember that a combination of usability and utility will lead to the perfect balance between site design, and content.

Your personal project manager at Physician Designs takes all of this into consideration when working with you to come up with an effective medical website. We have experience working with hundreds of medical offices and physicians on their websites and internet marketing campaigns. We can also help you choose the best social media marketing strategy for your practice.

Bariatric Surgery Marketing and Website Design

weight loss surgery webdesignObesity affects more than a third of adults and nearly a quarter of children and adolescents in the United States. Those with serious weight issues face medical problems including diabetes, high cholesterol, high blood pressure, heart disease, and degenerative joint disease. It is one of the most preventable causes of death, but so many people continue to suffer. Bariatric surgery is an alternative to living an unhealthy, overweight life.

As a way to reach patients, we specialize in custom website design for bariatric surgeons. Our services include custom web design, social media marketing, and search engine optimization.

It is possible for an overweight person to lose enough weight following bariatric surgery to restore health and reduce risk of serious health problems. In addition to specific health improvements, weight loss surgery can also reduce the need for medication, enable better mobility, improve mood, boost self-esteem, reduce the risk for hospitalization, and provide an overall better quality of life. Providence Bariatric Care Center can help you achieve all of this and more with weight loss surgery.

Weight Loss Services
Providence Bariatric is part of the Providence Health medical practice, which is a member of the nation’s largest Catholic and non-profit health system, Ascension Health. The Bariatric Care Center offers three options for weight loss surgery candidates: gastric band surgery, gastric sleeve, and gastric bypass surgery. All are safe, effective ways to lose weight and improve your health.

Dr. Vikisha Fripp is a double Board Certified Plastic Surgeon. She specializes in body contouring procedures following massive weight loss. She encourages patients to maintain a healthy lifestyle with diet and exercise following their surgery and contouring procedures.

Dr. Marc S. Rickford is the Advance Laparoscopic and General Surgeon Medical Director at the Providence Bariatric Care Center. He specializes in a multidisciplinary approach to weight loss surgery and teaches patients that surgery is just a single tool in the lifelong challenge of healthy living.

Dr. Etwar Mcbean is a minimally invasive bariatric and general surgeon. He specializes in laparoscopic gastrointestinal surgery, bariatric surgery including revisional surgery, and complex hernia surgery.

bariatric web designPatients can learn more about weight loss surgery by visiting the Providence Bariatric Care Center physician website at www.providencebariatrics.com. In addition to a great medical webdesign, patients are able to determine if they qualify for weight loss surgery in Washington DC.

We provide custom webdesign and internet marketing services for healthcare professionals. Our experienced project managers and designers understand and have experience with marketing a successful bariatric surgery practice. Our goal is to make a user-friendly website that will both attract and inform potential patients about the physicians and services. We can have a BMI calculator, patient education videos and mobile friendly before and after galleries.

You may reach us toll-free at 888-212-5760 for any questions or a quote for our services.