Most doctors know they need a medical website for their practice, but fewer understand exactly what that website should accomplish. A physician website is about more than just letting people know you exist online. It is about sharing information with potential patients, establishing a reputation, building a relationship, and helping your practice achieve success. What exactly should good medical website design accomplish for you?
The majority of adults in America use the Internet to gather information and make important decisions. Choosing a doctor is one of the most important decisions a person makes and many utilize information from the Internet to make this decision. In addition to information online over which you have no control, you can supply patients with everything they need to know about your practice. This is one of the most important things good physician website design can do for you. There are four specific things you want your site to achieve:
Attract New Patients
A good physician website makes it easier to grow your practice. It attracts the attention of search engines, which leads prospective patients to your page. Once they arrive, good design encourages them to stay and learn more about you, your services and philosophy. Great optimization and design can even help you target the specific types of patients you want to attract to your practice.
Establish a Relationship with Patients
Your website should build your brand and help you create trust between you and current or potential patients. The site should feature your logo, your goals as a physician, your menu of services, and anything else you want people to know about your brand. Your site should reflect your brand and help you establish brand presence online. This makes it easier to build trust with patients. They get to know you and feel comfortable working with you before you meet in person.
Good medical website design allows visitors to the site to see “behind the scenes” and feel like they are a part of their medical care team. A good design also establishes a sense of community. Providing a forum in which patients can share information and experiences eliminates the need for prospective patients to go elsewhere looking for information over which you have no control.
Not only will good website design make it easier for prospective patients to find you, it will help you educate people about your practice and issues associated with the type of care you offer. Many prospective patients are looking for details about health conditions and medical issues. If you are able to provide well-researched, up-to-date information, they will call on you for future concerns. (Read our post about using social media for your medical practice)
Allow Your Office to Run More Efficiently
Your patients are not the only ones who benefit from a great website. Great design can also take a lot of the burden off your office staff. How much time is wasted answering questions about office hours and taking appointments? A website can do these things for you – and 24 hours a day. It allows patients to contact your office about non-emergency issues that can be answered automatically or through email. This means you and your staff are able to focus on providing care to patients in need in the here-and-now without missing out on opportunities to interact and provide information to potential new patients.
Is your website working for you? Does it accomplish everything it possibly can? If not, now is the time to make improvements.