Tagged: social media marketing

Should Physicians Use Social Media?

The short answer to whether a physician should use social media in their medical practice is “yes absolutely!” – but most doctors need to understand specifically how social media can help the practice.

Opening a handful of social media accounts is not enough. Unless you utilize these accounts and set practical goals for a social media strategy, you will be unlikely to attract and engage people and potential patients.

social-media

Successful marketing for physicians requires a solid social media strategy. This should not mean using every social media platform available and it certainly does not mean spending hours each day Tweeting or posting on Facebook. Your best bet is to organize a plan that is consistent, engaging, informative, and effective.

If you doubt the power of social media consider the following:

  1. Social media establishes your presence online. When potential patients begin their search for a doctor, the process most likely involves a search on the Internet. If you have not established a presence online, you might as well not exist to them. Social media allows you to expand your online presence beyond your website and attract even more attention from search engines.
  2. Social media makes it possible to share information with as many people as possible. An important part of your medical website design is the informative content. Unfortunately, the only people who will see this is those people specifically looking for your site. Social media makes it possible to reach a greater number of people. Not only are you getting them to notice your practice, you are also sharing valuable medical information.
  3. Social media helps you distinguish your brand from your competitors. The more solid the public’s image of you, the more you stand out. Think of the best brand accomplishments out there. All you need is to see a logo or hear a tagline or jingle and you know exactly what company you are dealing with. Social media allows you to further establish your brand in the minds of your current and potential patients.

So how do you create a strong social media strategy?

social-media-studentsAll successful offline and internet/website marketing for physicians should have a social media component. You can choose to speak directly with patients via social media or you can allow someone to post information for you.

The key to engaging users is providing eye-catching information. Most users skim through social media so it’s important to post items that can be quickly read and understood. Examples of this include lists of items such as “5 ways to prevent allergies” or “7 benefits of eating vegetables”.

Also be sure anyone posting to your social media accounts understands the mission and goals of your practice. The last thing you need is a message being conveyed to the public that is not in line with your practice.

Determine how often you want to post to social media and what information you would like to share. Often, people use social media to share informative content and to put a human spin on their practice’s online presence. You can use a blend of personal tidbits about staff and the day-to-day operations of your practice, as well as links to blog posts and relevant articles about your field of practice.

Is social media necessary for doctors? You bet it is. It can put you at the forefront of your field and create an engaged audience. Now is the time to include a social media campaign in your marketing strategy for your medical practice. You can contact us for a quote for an active social media management campaign.

5 Ways to Build a Strong Social Media Platform for Your Medical Practice

Social media has become one of the most powerful and fastest growing medical practice marketing platforms available for healthcare professionals.. Social media profiles include Google Plus, Facebook, Twitter, and Pinterest. You might have the best looking and most informational physician website around (designed by us of course!), but without a healthy social media platform and strategy, a great opportunity is being wasted. Building a social media platform takes time, but it is well worth your effort and not that difficult if you put these five steps for your medical practice website.

1. Your Social Media Name is as Important as your Physician Website Name

Remember trying to create the best name for your website? You wanted to convey as much information as possible, but also make it basic enough for patients to find you. The same is true for your social media page. Doctor websites are not the only place you need to be creative, consistent, and clear.social-media-marketing-dfdOne of the best tricks you can use is to put a slight spin on your name. This benefits your organic SEO and makes it easy and natural for searchers to find you. Just the slightest rearranging of words can have a major impact on your online reputation. Also be sure your fan page contains valuable keywords. Instead of using the numbers assigned by Facebook to your fan page, be sure to change the name of the page so it reflects your practice name or primary services. You can use your business name, but you might find a phrase with your industry and location more beneficial for marketing services.

2. Keywords are a Part of Social Media

You should also use your primary keywords on your social media profiles. Keyword optimization is as important for social media as it is for a website for a doctor. When creating your company description, your mission statement, and other static aspects of your social media pages be sure to include the most popular keywords pertaining to your practice. Also be sure to include your location and primary services on your page.

3. Use Links on Your Social Media Profile

Your physician website should be linked to your Facebook, Twitter, Google Plus, and Pinterest pages (We do this as part of our social media service). When you post a blog article, be sure to link to it on your Twitter and Facebook pages – letting people know that your blog has been updated.

You can also add Twitter and Facebook feeds to your blog and medical website. Your online presence should be like a web – with everything connected. Every link boosts your SEO results and spreads your reach further and further throughout the Internet.

4. Use Content Strategies in Social Media

You probably already understand the importance of great content on your blog or medical website; the same rules apply to social media marketing too. The more valuable the content offered on Twitter and Facebook, the more likely they are to attract attention for your practice. Speak up and share your knowledge with potential patients every time you log on. This falls under “content marketing”, the practice of providing high-quality and useful content. The goal is to become an authority on the subject-matter and turn visitors into patients.

We provide “content marketing” as part of our social media marketing and unique content service.

5. Utilize Local Search Features with Social Media

Local search is an important part of your medical practices’ online marketing plan, so make sure your social media platform is supporting it. Your address and phone number should be the same on your social media profiles and pages as they are on your website.

You can also claim your local listing with Google Plus and add the information to help boost search results.

Our Social Media Marketing / Management Services

social-media-profiles-33dOur social media service sets up and optimizes all your social media accounts and location accounts. We can then write blog posts about your services and medical practice – then distribute this content through the Internet and your social media profiles.

We can manage all of your social media needs by writing blog posts, tweeting on Twitter, posting on Facebook, posting on Google +, and pinning on Pinterest. We are your one-stop shop for marketing your medical website and practice.