Tagged: seo

Search Engine Optimization for Medical Websites

Search Engine Optimization (SEO) is a term used to describe tools for helping websites get noticed by search engines. You can develop a beautiful medical website and fill it with useful information, but if search engines such as Yahoo, Google, and Bing are unaware of its existence, it will not matter – since potential patients may not find it. A doctor’s website should have a goal of ranking high so potential patients can find it on Google and other search engines when searching for specific medical services or treatments.

Potential patients are unlikely to find your practice’s website unless it ranks well in search engine results. Luckily, there are several things you can do to improve your rankings and ensure anyone looking for your medical services will find your website. Figuring out the best way to rank well in search engines can be a tricky and frustrating experience. Updated algorithms of how search engines rank sites are released frequently and it can be tempting to get wrapped up in the nuances of rankings – and also into blackhat SEO, which is a BIG no-no.

The best thing healthcare providers can do to ensure the best rankings is to stick to the tried and true methods. If you have time, you can tweak your site here and there, but in general, you want to stick with what works. If you apply these three techniques, you stand a good chance of achieving a high rank. And of course, our medical website design and medical marketing team can guide you and provide the best practices.

Create Quality Content

The most important thing you can do to build a noticeable website is to fill it with quality and unique content. There are a few keys to creating quality content.

First, content MUST be well-written on your medical website. There are plenty of medical and doctor websites with a lot of poorly written material. Search engines recognize this, more so now than ever before, and these sites often rank poorly. If you do not have time to create well-written content, hire someone to do it for you. We provide medical website content writing services that are well written and unique.

Next the content must be keyword rich. This is where things can get tricky. Search engines are constantly changing what is considered the perfect balance of keywords. Figuring out the ever-changing formula can get frustrating. As part of our SEO service, we review your content to make sure there isn’t any keyword spamming and that everything is written naturally.

However, if you are doing things yourself, avoid getting caught in the time-consuming keyword trap. Do a little research for your field to determine the best keywords and sprinkle them lightly throughout anything you write, but at the same time, the content should not sound out of place for the sake of just putting in keywords.

Finally, update your site on a regular basis. Having a blog for your website can allow you to easily update content for your healthcare website. Search engines like fresh content and it is even better if you are writing about medical services or articles.

Build a Social Media Presence

In addition to having a quality website, a medical practice needs to expand its online reputation and interactions and social media is the best way to accomplish this.

Medical practices should be using Facebook, Twitter, Google+, and LinkedIn to connect with current and potential patients. Use these sites to update current events and discuss issues affecting your industry.

Social media accomplishes two things for your physician practice: One, it makes your company more attractive to search engines. This improves your rankings and makes SEO easier. Two, it establishes a personal relationship with patients. The better patients feel they know you, the more they trust you.

Use Branding

Finally, put to use some of the tried and true methods successful companies use to build an online brand. Search engines examine the theme of a site and use it to determine the site’s rankings. Make sure your site is cohesive and that everything on it is in line with the mission of your medical practice. Build a solid brand by choosing phrases, photos, videos, and other material for your website that suits your type of practice.

You can reach a project manager at Physician Designs at 1-888-212-5760 for any questions about our SEO services. Our medical website marketing services can make your website rank at the top of search engines.

Pediatrician Website Design & SEO

We have started an SEO marketing campaign for a pediatrician in San Antonio, TX, Dr. Scott Cuming. The Physician Designs team also designed the custom medical website. The physician has been in practice since 1978 with a board certification in Pediatrics.

pediatric website designThe practice provides the following medical services for infants thru young adults: physical exams, sports physicals, immunizations, urgent care, and same day sick visits.

Our medical web design and marketing service will include having unique content on the website, inner page links, proper meta tags, html/xml sitemaps, social media marketing, and local listings.

You can see the website at www.scottcumingmd.com.

We provide complete medical practice website design and marketing services for physicians. With a custom medical website and marketing plan from Physician Designs, you can stay ahead of your local competition and show at the top of search results.

When you contact Physician Designs, you will only speak with a Project Manager – we don’t have any sales reps. The Project Manager you speak with will be your one point of contact from there onwards for your website design or marketing campaign.

Tips to Improve Your Medical Website Usage

Our Search Engine Optimization (SEO) and Social Media Marketing services are designed for medical practices in order to improve their Google search rankings; allowing their medical websites to generate greater online traffic and more patients. It is important to make sure your medical web site has a high ranking among the other healthcare provider websites. Here are a few tips and methods to make sure your medical website is ranked among the best in your area.

Tip 1: Market Your Clinic Online and Offline
Sounds simple right? That’s because it is. Be active online. Register in medical websites, join in health-related forums, get listed in popular search-engine sites and social networking sites like Google and Twitter and provide links and information about your clinic and the services offered to generate more customers. Don’t just stop there, provide printed cards to your patients, and advertise your company’s services via billboards offline. Don’t limit yourself only to your area; reach out to nearby areas as well. The more you advertise, the more well-known your medical facility will be, leading to more visits and profits.

Tip 2: Don’t Restrict Your Clinic to Googleyahoo-bing
Google Places, rankings on Google and Google alerts are all great ways to promote and improve the online ranking for your web-site, but keep in mind that Google is not the only search engine available. Utilize Bing and Yahoo and even the smaller search engines too. The more you promote your clinic, the more patients you are likely to attract.

Tip 3: Encourage Customer Evaluation
Offer your best services available to your customers and patients and then encourage them to review their experience with you online. This can be done on places like Yelp or Google Places. Positive reviews will only lead to more patients picking up the phone and contacting your practice for an appointment. Also, if your medical practice has some negative reviews from the past, the good reviews can counteract them.

Tip 4: Provide Authoritative Incentives
It doesn’t take a rocket-scientist to figure out that people always favor things that are free over things that they are expected to pay for. Now before you start worrying, I don’t mean that you should offer your patients and potential patients free medical care or medicine but you can offer them free information, advice and etc. Start a blog, a Facebook page or a Tumblr that is medicine-oriented and which links back to your main medical website. State free self-diagnostic articles in your blogs, offer exclusive member discounts to those that follow/subscribe to you or maybe even post interesting medical facts that most people aren’t aware of. For example, an orthopedic practice can start a separate Twitter and post a daily tweet with helpful yet fascinating tweets such as, “One quarter of the bones from your entire body are located in your feet.” So even web prowlers who aren’t specifically looking for health-services may be interested enough in following you on Twitter and when the time comes when they do require medical assistance, your website will be the first one they go to. So take an authoritative stance and start a similar blog/fanpage that provide incentives other than strictly medical-assistance. Sure, it’ll take time and effort on your part, but all good things do.

Tip 5: Emphasize the Experience of Your Physicians and Staff
Older sites carry more prestige than newer sites. Plus, search engines figure that if your site has been around for a long time, it’s more likely to be better than a brand new site. Emphasize your clinic’s more experienced doctors too. Include things like their achievements in medicine, research conducted, and awards won based on their services and etc. Potential patients are more likely to lean towards health facilities that are older because they consider them to be more established. Similarly, they tend to trust experienced doctors.

So don’t wait any longer. Start your website today. Follow these tips and offer your patients the best service available to help your medical website become a highly visited, trusted, and reliable resource. You can learn more at our website at physiciandesigns.com.

SEO for Allergist Website

We just started an SEO marketing campaign for a website for an allergist in Colorado. The client already had a medical website but wasn’t happy with where it was showing up on Google for his specialty and services.

Northern Colorado Allergy & Asthma offers treatment for people who suffer from allergy and asthma problems. Treatments are also available for insect stings, asthma, food allergies, rashes, and a variety of immunologic disorders.

The medical practice is located in Louisville, CO but also serves Boulder and Broomfield. In addition to the lead doctor, there is an RN and an LPN on staff. Most insurance is accepted and scheduling an appointment is very easy via phone or the website. Patients feel comfortable in the compassionate, professional, friendly environment of Flat Iron Allergy.

The full service allergy, asthma, and immunology medical practice provides comprehensive pediatric, adolescent, and adult care for asthma, allergy and sinus problems, ezcema, hives, other allergic skin reactions, and food allergies. Adults and children are able to restore their lives and enjoy the activities and foods they love.

Patients undergo allergy testing to receive a definitive diagnosis of the problem. Tests include skin and patch testing, spirometry, exhaled nitric oxide evaluation, bronchoprovocation challenge, rhinolaryngoscopy, drug challenge, and food challenge. Before determining a course of treatment, the experienced medical staff pinpoints the problem so patients get the specific treatment needed to manage the problem.

Dr. Shoban Davé is a board certified, Mayo Clinic fellowship trained, Allergist-Immunologist. He specializes in the treatment of adults and children with a variety of allergic and immunologic conditions. He has received recognition from US News & World Report as a Top Allergist-Immunologist. Prior to his move to Colorado, Dr. Davé practiced Allergy and Immunology in the Baltimore area and was recognized as a Top Doctor in Allergy & Immunology by Baltimore Magazine.

His physician website also offers information about the changing Colorado pollen count, air quality, and access to patient forms so you can complete everything in advance. It is one of the most complete sites in medical web design. If you suffer from allergies or asthma, Flat Iron Allergy can help. Visit www.flatironallergy.com for more information!

We will be providing on-site optimization, medical marketing, a backlink campaign, and more awareness of his expertise in his local area via a social media campaign. You can contact Physician Designs and speak with a project manager about increasing awareness of your own website, even if you already have one or need a new one.