The most successful health care organizations and medical practices understand the importance of marketing. Medical marketing methods vary, so it is important to stay on top of the latest trends. In order to grow a successful practice and medical website, you must find marketing strategies that work for you and use them on a consistent basis. Working with Physician Designs, this list of the top trends can help you design a marketing plan that will lead to a successful campaign and can be used in conjunction with your physician website.
Build and Maintain a Quality Website
The majority of consumers turn to the Internet for information before making a purchase or using a service. Finding a doctor is no exception. Potential patients browse the Internet for reviews and information before calling for an appointment, so be sure these people can find your medical website and practice online. This can be done with the use of Search Engine Optimization, Local Listings, and an AdWords campaign.
In addition to having a website, be sure it is professional and informative. Offer basic information, such as your hours of operation, your location, and the credentials of those working in the office. Also consider adding video, patient testimonials, and informative articles about the focus of your practice. This helps potential patients learn more and feel comfortable with you before they book their first appointment.
Make Sure Your Website Gets Noticed
Unfortunately, including quality information on your site is not always enough to attract patients. You might be the most skilled and experienced physician in your field and community, but if patients are unable to find your website online, they will not know you exist. This is where Search Engine Optimization (SEO) comes into play.
Just like any business, your site needs to be noticed by search engines like Google, Bing, and Yahoo. Ideally, your site should appear in the top five results for your general location. The better your ranking, the more likely you are to attract attention from potential patients in your area. If you want to learn more about boosting your search engine rankings, you can contact us to speak with a project manager and receive a free SEO quote. You can see where our clients rank on our SEO page.
Use Social Media
Social media offers a modern way to network. Building an online reputation is just as important as building one in person. Be sure your practice participates in social media and encourage patients to “follow” and “like” your practice online.
Utilizing networks such as Twitter, Facebook, and Google+ helps you establish relationships with patients and potential patients. You are able to share information quickly and easily with your audience, and it makes your practice relatable. Building a social media campaign takes time, so if nobody in your office is able to handle it, consider hiring an outside source for help.
It might seem a little unusual for a doctor’s office to offer coupons and discounts to patients, but it is a surprisingly effective technique for growing a practice. People love saving money and if you offer them an attractive deal, they are far more likely to choose you over the competition. Discounts can be channeled through your medical website, sites like Groupon, or social media pages (Google+, Facebook, Twitter, Google Places).
Don’t Forget Old School Marketing
As necessary as it is to build a strong presence online for your medical practice, you still want to participate in the tried and true methods. Attend conferences and participate in your community. Establishing a reputation in your region builds trust and promotes word of mouth. Getting to know people personally is still the best way to grow any type of business, so dedicate some time each month to interacting with the community.