Tagged: medical marketing

Using Content to Improve Your Healthcare Website Design

We know that an effective healthcare website design must look appealing and attract attention online, but did you know that content is one of the best tools you have at your disposal for building a quality medical web site (for both users and search engines)? Not only can it alter the look of your site and boost your SEO, it also adds value to the site by providing patients with information and giving them a reason to return to your site after their initial visit.

medical content writingHaving high-quality, useful, and unique content for your healthcare web design is essential. The best medical content educates and informs patients looking to learn more about the physicians’ expertise, biography, and medical practice. It gives your target patient base information about your services and helps you gain the trust of potential patients. Educational medical content also creates a feeling of community. By bringing potential patients into your world and arming them with knowledge, they are able to make intelligent decisions and feel confident about their medical choices.

Great content for your medical website also helps you build an online presence. Not only is it appreciated by people visiting your website who are already seeking your services, it also reaches out to others looking for more information on specific healthcare issues. The best content gets shared and spread across the web, eventually leading people back to your doctor website and helping you establish your online reputation – and also possibly having others link to your website which can increase your search rankings.

Enhancing Your Healthcare Website Design with Great Content

It takes time and effort to create great content (we can help!). It needs to be about more than just SEO and it needs to establish your medical expertise. Great content can include articles and blog posts, but it can also include infographics and patient education videos. Ideally, you should have a mix of medical content formats (text, image, video, infographic, etc.), appealing to as many people as possible.

social media seo
Once you have had a potential patient visit your website, offer them a reason to return. Great and continuously updated content is a good reason for patients to keep returning to your website. Continue to provide great information in an entertaining way. Also invite visitors to interact with your content through social media avenues such as Facebook and Twitter and comments and sharing. Creating a sense of community helps you build your practice online.

Creating a Content Marketing Campaign

A content marketing campaign is one of the best ways to boost the quality of your healthcare website design and set the tone for your practice. Design a plan that focuses on your target audience and has a consistent voice. Poll your audience to find out what they want to learn about and how they prefer the information be presented. Also find out how willing your target patient population is to sharing the information through social media and what would encourage them to do so in the future.

Content is one of your strongest tools for building a custom medical website that is appealing to patients. It also helps you establish your reputation online. If you have been neglecting your content, now is the best time to design a content marketing campaign and turn your website into a great resource for patients. Advertising comes in many forms, but pushy, in-your-face advertising is one of the quickest ways to turn potential patients against you. The kind of advertising that works, especially in the medical industry, is value-added advertising that provides useful health related information. This type of advertising provides more than just encouragement to buy a service or product. It offers valuable information and gives the buyer control – and keeps them returning to your website.

You can reach a Physician Designs project manager at 1-888-212-5760 and learn more about our custom content and social media SEO marketing services for your medical website and practice.

Local Medical Internet Marketing

Local Internet marketing is especially useful for medical practices looking to attract local patients with their website. This is because most patients are searching for a doctor’s office that is conveniently located and near their home or work.local medical marketing

Boosting your local search engine results is similar to boosting general results, but there are a few things you can do to enhance local results. The following tips can help you build a site that gets noticed when potential patients use a location-specific search.

Utilize Location-Specific Terms in Your Content
Keyword formulas are tough to crack, especially since search engines are constantly changing their methods. Instead of drowning in frustration in your effort to create the perfect keyword balance, utilize location-specific keywords. There is less competition when you are focused on only the local market.

When creating content for your medical web site, include the name of the city, state, or region you plan to target. In addition to using these words in your static content, also use them in blog entries and social media profiles.

Medical practices especially benefit from local keyword use because potential patients really want a local doctor. These people are more likely to enter a search term such as “family doctor in [city]” or “cardiologist in [state]” than someone interested in buying a product or enjoying entertainment. The closer, the better when it comes to choosing a doctor or medical professional.

Use Google’s Local Features
Google leads the way in local online marketing. It is more popular than other search engines and offers a number of free features for promoting your practice locally. Complete a profile on Google’s “Places for Business,” so your practice will be included in Google Shopping, Google Maps, and Google+ Local. The more information you provide Google the more likely it is to send patients your way.

Utilize Customer Testimonials
Customer testimonials on your physician website are the modern version of word-of-mouth advertising. When people in your area speak positively about your practice, potential patients take notice.

Imagine the impact of a positive review from Jane, just two streets over from a potential patient’s home. Or reading about how much Bill from the local rotary club loved visiting your office. Local people are more trustworthy because they share something in common with potential patients. There is a “one of us” feeling because everyone lives in the same community. Patient testimonials are one of the strongest tools you have to improve your online reputation – and these can also be placed on your website.

If you really want to step things up a notch, consider using video testimonials from patients. These have a much bigger impact than the written word because they feature actual people speaking positively about your company. These can be placed on YouTube, the website, and many local search directories.

Basically, you are creating free commercials to use on your physician website. They won’t have the reach of a commercial on prime time television, but they will affect the opinion of anyone visiting your site. These are the people most likely to work with you anyway. You are offering first-hand, high-impact, credible information to your target audience during a time they are most interested in learning about your medical practice.

The Physician Designs team can assist with all of your local medical marketing needs. Call us to speak with a project manager and learn more about our services for expanding your medical practice.