Tagged: marketing

Is Your Medical Website Costing You Patients?

Did you know the design for your medical website determines how long a visitor stays on your site and whether or not visitors scroll to read all of the content on a page? Research indicates more than three quarters of all site visitors do not bother scrolling during their first visit to a site. This means that more than 75% of the people who find your site never see more than just a few words written “above the fold.”

Locating key content in the right location on your physician website means the difference between a visitor glancing at your site and that same visitor sticking around to learn more about your medical practice. As a matter of fact, good medical web design can improve conversion rates by up to 50%.

physician-website

Organizing Your Medical Practice Website

The first thing that can be done to improve a website for your medical practice is to organize the site and its content to make it easy to navigate and find information. The quicker visitors find the information they need, the more likely they are to stay on the site and learn more about you and your medical practice. Providing easy-to-find information about your bio and medical services also helps you build trust with visitors. The best way to organize a site is to think about why visitors searched for the site in the first place. The most likely reasons a person searched online for a healthcare professional are:

• finding a local physician to treat their medical problem
• determining if their insurance is accepted
• learning more information about the practice and physician
• Scheduling an appointment

Improving a visitor’s ability to accomplish these tasks increases the value of your site and increases the chances of converting that person into a patient.

If your site is not already doing these things, now is the time to make a change. A medical practice’s website design can be improved with the following three items.

Your Home Page Should Clearly Describe Your “Brand”

The home page of your site needs to share important information with site visitors. It should include what your medical specialty is, who you are, who you provide care, and why what you offer is different than anyone else in your field. Your home page does not need to include elaborate details, but it must offer clear information about the heart of your practice.

Good medical website design communicates important details about your brand and determines whether or not visitors want to learn more about your practice.

Create an Easy to Navigate Design

Too many websites are confusing and not user friendly. The easier your site is to use the likelier patients are to use it. Remember, not all of your current and potential patients are web savvy and even those who are do not have time to waste searching all over your site for what they need. Burying important features beneath layers of pages someone might like to read will not enhance your site.

Good website design features a navigation menu that is prominently featured and consistent on every page of the site.

The menu needs to direct visitors to the important parts of the site before they do anything else on the site. Making things easy to find actually increases the time people stay on your site and it improves conversion rates. Be sure to include a services page that includes a sub-menu featuring each of your services separately. We recommend at least the following pages for our physician clients: Home, About the Staff, Services, Patient Information, and Contact Us.

Encourage Visitors to Take Action

Encouraging visitors to take action on a website is known as a “call to action.” It encourages visitors to follow up and contact you directly. There might be a contact or email button on each page or you might include a contact page. Most of our medical websites use a “Request an Appointment” form that makes it easy for visitors to submit their name, phone number, and email. The form can then be forwarded to your front desk which can follow-up and schedule an appointment.

In addition to contact information, we also include Google Maps that makes it easy for patient to find your medical practice. This can be at the bottom of every page or just on the Contact Us page.

Is your medical website design missing any of these important components? If so, it could be costing you business. Now is the time to make a change. Contact a Project Manager at Physician Designs for a free consultation and quote.

Pediatrician Website Design & SEO

We have started an SEO marketing campaign for a pediatrician in San Antonio, TX, Dr. Scott Cuming. The Physician Designs team also designed the custom medical website. The physician has been in practice since 1978 with a board certification in Pediatrics.

pediatric website designThe practice provides the following medical services for infants thru young adults: physical exams, sports physicals, immunizations, urgent care, and same day sick visits.

Our medical web design and marketing service will include having unique content on the website, inner page links, proper meta tags, html/xml sitemaps, social media marketing, and local listings.

You can see the website at www.scottcumingmd.com.

We provide complete medical practice website design and marketing services for physicians. With a custom medical website and marketing plan from Physician Designs, you can stay ahead of your local competition and show at the top of search results.

When you contact Physician Designs, you will only speak with a Project Manager – we don’t have any sales reps. The Project Manager you speak with will be your one point of contact from there onwards for your website design or marketing campaign.

Tips to Improve Your Medical Website Usage

Our Search Engine Optimization (SEO) and Social Media Marketing services are designed for medical practices in order to improve their Google search rankings; allowing their medical websites to generate greater online traffic and more patients. It is important to make sure your medical web site has a high ranking among the other healthcare provider websites. Here are a few tips and methods to make sure your medical website is ranked among the best in your area.

Tip 1: Market Your Clinic Online and Offline
Sounds simple right? That’s because it is. Be active online. Register in medical websites, join in health-related forums, get listed in popular search-engine sites and social networking sites like Google and Twitter and provide links and information about your clinic and the services offered to generate more customers. Don’t just stop there, provide printed cards to your patients, and advertise your company’s services via billboards offline. Don’t limit yourself only to your area; reach out to nearby areas as well. The more you advertise, the more well-known your medical facility will be, leading to more visits and profits.

Tip 2: Don’t Restrict Your Clinic to Googleyahoo-bing
Google Places, rankings on Google and Google alerts are all great ways to promote and improve the online ranking for your web-site, but keep in mind that Google is not the only search engine available. Utilize Bing and Yahoo and even the smaller search engines too. The more you promote your clinic, the more patients you are likely to attract.

Tip 3: Encourage Customer Evaluation
Offer your best services available to your customers and patients and then encourage them to review their experience with you online. This can be done on places like Yelp or Google Places. Positive reviews will only lead to more patients picking up the phone and contacting your practice for an appointment. Also, if your medical practice has some negative reviews from the past, the good reviews can counteract them.

Tip 4: Provide Authoritative Incentives
It doesn’t take a rocket-scientist to figure out that people always favor things that are free over things that they are expected to pay for. Now before you start worrying, I don’t mean that you should offer your patients and potential patients free medical care or medicine but you can offer them free information, advice and etc. Start a blog, a Facebook page or a Tumblr that is medicine-oriented and which links back to your main medical website. State free self-diagnostic articles in your blogs, offer exclusive member discounts to those that follow/subscribe to you or maybe even post interesting medical facts that most people aren’t aware of. For example, an orthopedic practice can start a separate Twitter and post a daily tweet with helpful yet fascinating tweets such as, “One quarter of the bones from your entire body are located in your feet.” So even web prowlers who aren’t specifically looking for health-services may be interested enough in following you on Twitter and when the time comes when they do require medical assistance, your website will be the first one they go to. So take an authoritative stance and start a similar blog/fanpage that provide incentives other than strictly medical-assistance. Sure, it’ll take time and effort on your part, but all good things do.

Tip 5: Emphasize the Experience of Your Physicians and Staff
Older sites carry more prestige than newer sites. Plus, search engines figure that if your site has been around for a long time, it’s more likely to be better than a brand new site. Emphasize your clinic’s more experienced doctors too. Include things like their achievements in medicine, research conducted, and awards won based on their services and etc. Potential patients are more likely to lean towards health facilities that are older because they consider them to be more established. Similarly, they tend to trust experienced doctors.

So don’t wait any longer. Start your website today. Follow these tips and offer your patients the best service available to help your medical website become a highly visited, trusted, and reliable resource. You can learn more at our website at physiciandesigns.com.