Search Engine Optimization (SEO) is a term used to describe tools for helping websites get noticed by search engines. You can develop a beautiful medical website and fill it with useful information, but if search engines such as Yahoo, Google, and Bing are unaware of its existence, it will not matter – since potential patients may not find it. A doctor’s website should have a goal of ranking high so potential patients can find it on Google and other search engines when searching for specific medical services or treatments.
Potential patients are unlikely to find your practice’s website unless it ranks well in search engine results. Luckily, there are several things you can do to improve your rankings and ensure anyone looking for your medical services will find your website. Figuring out the best way to rank well in search engines can be a tricky and frustrating experience. Updated algorithms of how search engines rank sites are released frequently and it can be tempting to get wrapped up in the nuances of rankings – and also into blackhat SEO, which is a BIG no-no.
The best thing healthcare providers can do to ensure the best rankings is to stick to the tried and true methods. If you have time, you can tweak your site here and there, but in general, you want to stick with what works. If you apply these three techniques, you stand a good chance of achieving a high rank. And of course, our medical website design and medical marketing team can guide you and provide the best practices.
Create Quality Content
The most important thing you can do to build a noticeable website is to fill it with quality and unique content. There are a few keys to creating quality content.
First, content MUST be well-written on your medical website. There are plenty of medical and doctor websites with a lot of poorly written material. Search engines recognize this, more so now than ever before, and these sites often rank poorly. If you do not have time to create well-written content, hire someone to do it for you. We provide medical website content writing services that are well written and unique.
Next the content must be keyword rich. This is where things can get tricky. Search engines are constantly changing what is considered the perfect balance of keywords. Figuring out the ever-changing formula can get frustrating. As part of our SEO service, we review your content to make sure there isn’t any keyword spamming and that everything is written naturally.
However, if you are doing things yourself, avoid getting caught in the time-consuming keyword trap. Do a little research for your field to determine the best keywords and sprinkle them lightly throughout anything you write, but at the same time, the content should not sound out of place for the sake of just putting in keywords.
Finally, update your site on a regular basis. Having a blog for your website can allow you to easily update content for your healthcare website. Search engines like fresh content and it is even better if you are writing about medical services or articles.
Build a Social Media Presence
In addition to having a quality website, a medical practice needs to expand its online reputation and interactions and social media is the best way to accomplish this.
Medical practices should be using Facebook, Twitter, Google+, and LinkedIn to connect with current and potential patients. Use these sites to update current events and discuss issues affecting your industry.
Social media accomplishes two things for your physician practice: One, it makes your company more attractive to search engines. This improves your rankings and makes SEO easier. Two, it establishes a personal relationship with patients. The better patients feel they know you, the more they trust you.
Finally, put to use some of the tried and true methods successful companies use to build an online brand. Search engines examine the theme of a site and use it to determine the site’s rankings. Make sure your site is cohesive and that everything on it is in line with the mission of your medical practice. Build a solid brand by choosing phrases, photos, videos, and other material for your website that suits your type of practice.
You can reach a project manager at Physician Designs at 1-888-212-5760 for any questions about our SEO services. Our medical website marketing services can make your website rank at the top of search engines.