Tagged: google

Search Engine Optimization for Medical Websites

Search Engine Optimization (SEO) is a term used to describe tools for helping websites get noticed by search engines. You can develop a beautiful medical website and fill it with useful information, but if search engines such as Yahoo, Google, and Bing are unaware of its existence, it will not matter – since potential patients may not find it. A doctor’s website should have a goal of ranking high so potential patients can find it on Google and other search engines when searching for specific medical services or treatments.

Potential patients are unlikely to find your practice’s website unless it ranks well in search engine results. Luckily, there are several things you can do to improve your rankings and ensure anyone looking for your medical services will find your website. Figuring out the best way to rank well in search engines can be a tricky and frustrating experience. Updated algorithms of how search engines rank sites are released frequently and it can be tempting to get wrapped up in the nuances of rankings – and also into blackhat SEO, which is a BIG no-no.

The best thing healthcare providers can do to ensure the best rankings is to stick to the tried and true methods. If you have time, you can tweak your site here and there, but in general, you want to stick with what works. If you apply these three techniques, you stand a good chance of achieving a high rank. And of course, our medical website design and medical marketing team can guide you and provide the best practices.

Create Quality Content

The most important thing you can do to build a noticeable website is to fill it with quality and unique content. There are a few keys to creating quality content.

First, content MUST be well-written on your medical website. There are plenty of medical and doctor websites with a lot of poorly written material. Search engines recognize this, more so now than ever before, and these sites often rank poorly. If you do not have time to create well-written content, hire someone to do it for you. We provide medical website content writing services that are well written and unique.

Next the content must be keyword rich. This is where things can get tricky. Search engines are constantly changing what is considered the perfect balance of keywords. Figuring out the ever-changing formula can get frustrating. As part of our SEO service, we review your content to make sure there isn’t any keyword spamming and that everything is written naturally.

However, if you are doing things yourself, avoid getting caught in the time-consuming keyword trap. Do a little research for your field to determine the best keywords and sprinkle them lightly throughout anything you write, but at the same time, the content should not sound out of place for the sake of just putting in keywords.

Finally, update your site on a regular basis. Having a blog for your website can allow you to easily update content for your healthcare website. Search engines like fresh content and it is even better if you are writing about medical services or articles.

Build a Social Media Presence

In addition to having a quality website, a medical practice needs to expand its online reputation and interactions and social media is the best way to accomplish this.

Medical practices should be using Facebook, Twitter, Google+, and LinkedIn to connect with current and potential patients. Use these sites to update current events and discuss issues affecting your industry.

Social media accomplishes two things for your physician practice: One, it makes your company more attractive to search engines. This improves your rankings and makes SEO easier. Two, it establishes a personal relationship with patients. The better patients feel they know you, the more they trust you.

Use Branding

Finally, put to use some of the tried and true methods successful companies use to build an online brand. Search engines examine the theme of a site and use it to determine the site’s rankings. Make sure your site is cohesive and that everything on it is in line with the mission of your medical practice. Build a solid brand by choosing phrases, photos, videos, and other material for your website that suits your type of practice.

You can reach a project manager at Physician Designs at 1-888-212-5760 for any questions about our SEO services. Our medical website marketing services can make your website rank at the top of search engines.

5 Social Media Tips to Drive SEO for a Medical Website

There are many areas on a website where social media can improve SEO for your medical website. Social media search engine optimization is a relatively new concept that is based around the idea that social media links and properties can have an immense roll in a website’s rankings (SERP). Social media should be part of any medical web strategy ensuring patient interaction and engagement. Being an authority in online social media is beginning to hold more weight for search engine rankings, and its proper utilization is vital to both established and emerging websites and businesses.  You should consider the role social media will play in your medical website development process for both design and marketing. The following tips will ensure that your medical web site can take the full advantage of available social media opportunities.

  1. Have links to all of your social media accounts on your Home page
  2. Use only relevant social media properties
  3. Update and actually use social media
  4. Be patient!
  5. …not social media related…but use ALT tags

Have links to all of your social media accounts on your medical website

Google, as well as other search engines like Bing and Yahoo, will immediately associate any of your linked social profiles with your medical website. Once a search engine has made this kind of association, any posts coming from your social media accounts will help rank for the most frequently used keywords. This trend will only continue to grow as social media becomes a bigger ranking factor for search engines, a trend that has already started. The Physician Designs medical marketing team can help you choose the right social profiles that will not only benefit your practice but also your web presence and ranking.

Don’t use irrelevant social media websites to promote your medical practice

There are countless social media websites that cater to all sorts of different groups of people with a variety of interests. If your medical specialty does not fit in with the community of a given social media site, then don’t use it. The sites with the most traffic are not always the best ones to join and use for medical web marketing. Using more targeted social media sites will help improve your ranking, and result in more conversions. Again, your dedicated project manager at Physician Designs can help come up with the best social media sites for your medical practice.

Be consistent on your social media platforms

Google and other search engines will always prioritize ranking sites with consistently and regularly updated social profiles over abandoned ones. Having said that, as always, content is king. Having a lot of posts containing irrelevant, low quality non-medical or healthcare related content will not help to improve your search engine rankings at all. A successful social media optimization strategy includes staying up to date and regularly contributing to your social media properties – and updating your medical web site’s profiles with relevant content. The consistent submission of relevant updates, especially with current events or healthcare news, will always help your practice’s online presence. For example, you can share updates or news about specials and new medical services provided by the physician on Facebook or Twitter.

We have many physician clients that use their Facebook page as a way to keep themselves in minds of current and new patients. Our medical design and marketing team can also give all of your social media properties a uniform design scheme. Some social sites like Facebook and Twitter allow you to customize banners and backgrounds with your logo. This also helps build a brand and shows consistency in your medical web marketing strategy.

Be patient

Even with the most efficient application of social search engine optimization, your rankings will not increase overnight. As is the case with all things, and especially SEO, it will take time for your medical website to see the effects of your efforts. It is important to keep this in mind and not to get frustrated if you aren’t seeing the results you are looking for right away. Social search engine optimization is a long term strategy, and if you consistently stick with it, you will definitely see results.

It’s also important to remember that rankings aren’t the only reason you are utilizing social media. There are many other benefits such as patient interaction and communication – these sites are a way for you to constantly market your medical services to current or prospective patients. With a website, users have to visit your site, but with something like Facebook, your updates show up on their newsfeed. This is a huge change in how information is provided to people.

Use alt tags for icons

This tip is a bit more website development-based but is still important to your social media optimization and medical practice website marketing strategy. Alt tags are usually overlooked by some website designers and developers; most often the focus is given to meta tags. Having alt tags to all your images will increase the chance that your site’s image will get indexed in Google Images, which will lead to more targeted traffic. For example, an appropriate Alt tag for a physician’s picture would be the doctor’s name. This will help the picture of the physician show up on Google Images. Alt tags also let search engines know what your website is actually about. We include Alt tags for all of our healthcare and medical marketing clients. You could also have a medical procedures’ name as an Alt tag for an image of it. This would only reinforce the content on the page.

No matter the size of your medical practice, think of us as your personal medical web design and physician marketing team. Your dedicated project manager will with you to develop a website and medical marketing strategy tailored for your services and area.

Our goal is to develop a website and medical web marketing campaign that becomes a business asset for your practice.