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5 Ways to Build a Strong Social Media Platform for Your Medical Practice

Social media has become one of the most powerful and fastest growing medical practice marketing platforms available for healthcare professionals.. Social media profiles include Google Plus, Facebook, Twitter, and Pinterest. You might have the best looking and most informational physician website around (designed by us of course!), but without a healthy social media platform and strategy, a great opportunity is being wasted. Building a social media platform takes time, but it is well worth your effort and not that difficult if you put these five steps for your medical practice website.

1. Your Social Media Name is as Important as your Physician Website Name

Remember trying to create the best name for your website? You wanted to convey as much information as possible, but also make it basic enough for patients to find you. The same is true for your social media page. Doctor websites are not the only place you need to be creative, consistent, and clear.social-media-marketing-dfdOne of the best tricks you can use is to put a slight spin on your name. This benefits your organic SEO and makes it easy and natural for searchers to find you. Just the slightest rearranging of words can have a major impact on your online reputation. Also be sure your fan page contains valuable keywords. Instead of using the numbers assigned by Facebook to your fan page, be sure to change the name of the page so it reflects your practice name or primary services. You can use your business name, but you might find a phrase with your industry and location more beneficial for marketing services.

2. Keywords are a Part of Social Media

You should also use your primary keywords on your social media profiles. Keyword optimization is as important for social media as it is for a website for a doctor. When creating your company description, your mission statement, and other static aspects of your social media pages be sure to include the most popular keywords pertaining to your practice. Also be sure to include your location and primary services on your page.

3. Use Links on Your Social Media Profile

Your physician website should be linked to your Facebook, Twitter, Google Plus, and Pinterest pages (We do this as part of our social media service). When you post a blog article, be sure to link to it on your Twitter and Facebook pages – letting people know that your blog has been updated.

You can also add Twitter and Facebook feeds to your blog and medical website. Your online presence should be like a web – with everything connected. Every link boosts your SEO results and spreads your reach further and further throughout the Internet.

4. Use Content Strategies in Social Media

You probably already understand the importance of great content on your blog or medical website; the same rules apply to social media marketing too. The more valuable the content offered on Twitter and Facebook, the more likely they are to attract attention for your practice. Speak up and share your knowledge with potential patients every time you log on. This falls under “content marketing”, the practice of providing high-quality and useful content. The goal is to become an authority on the subject-matter and turn visitors into patients.

We provide “content marketing” as part of our social media marketing and unique content service.

5. Utilize Local Search Features with Social Media

Local search is an important part of your medical practices’ online marketing plan, so make sure your social media platform is supporting it. Your address and phone number should be the same on your social media profiles and pages as they are on your website.

You can also claim your local listing with Google Plus and add the information to help boost search results.

Our Social Media Marketing / Management Services

social-media-profiles-33dOur social media service sets up and optimizes all your social media accounts and location accounts. We can then write blog posts about your services and medical practice – then distribute this content through the Internet and your social media profiles.

We can manage all of your social media needs by writing blog posts, tweeting on Twitter, posting on Facebook, posting on Google +, and pinning on Pinterest. We are your one-stop shop for marketing your medical website and practice.

5 Social Media Tips to Drive SEO for a Medical Website

There are many areas on a website where social media can improve SEO for your medical website. Social media search engine optimization is a relatively new concept that is based around the idea that social media links and properties can have an immense roll in a website’s rankings (SERP). Social media should be part of any medical web strategy ensuring patient interaction and engagement. Being an authority in online social media is beginning to hold more weight for search engine rankings, and its proper utilization is vital to both established and emerging websites and businesses.  You should consider the role social media will play in your medical website development process for both design and marketing. The following tips will ensure that your medical web site can take the full advantage of available social media opportunities.

  1. Have links to all of your social media accounts on your Home page
  2. Use only relevant social media properties
  3. Update and actually use social media
  4. Be patient!
  5. …not social media related…but use ALT tags

Have links to all of your social media accounts on your medical website

Google, as well as other search engines like Bing and Yahoo, will immediately associate any of your linked social profiles with your medical website. Once a search engine has made this kind of association, any posts coming from your social media accounts will help rank for the most frequently used keywords. This trend will only continue to grow as social media becomes a bigger ranking factor for search engines, a trend that has already started. The Physician Designs medical marketing team can help you choose the right social profiles that will not only benefit your practice but also your web presence and ranking.

Don’t use irrelevant social media websites to promote your medical practice

There are countless social media websites that cater to all sorts of different groups of people with a variety of interests. If your medical specialty does not fit in with the community of a given social media site, then don’t use it. The sites with the most traffic are not always the best ones to join and use for medical web marketing. Using more targeted social media sites will help improve your ranking, and result in more conversions. Again, your dedicated project manager at Physician Designs can help come up with the best social media sites for your medical practice.

Be consistent on your social media platforms

Google and other search engines will always prioritize ranking sites with consistently and regularly updated social profiles over abandoned ones. Having said that, as always, content is king. Having a lot of posts containing irrelevant, low quality non-medical or healthcare related content will not help to improve your search engine rankings at all. A successful social media optimization strategy includes staying up to date and regularly contributing to your social media properties – and updating your medical web site’s profiles with relevant content. The consistent submission of relevant updates, especially with current events or healthcare news, will always help your practice’s online presence. For example, you can share updates or news about specials and new medical services provided by the physician on Facebook or Twitter.

We have many physician clients that use their Facebook page as a way to keep themselves in minds of current and new patients. Our medical design and marketing team can also give all of your social media properties a uniform design scheme. Some social sites like Facebook and Twitter allow you to customize banners and backgrounds with your logo. This also helps build a brand and shows consistency in your medical web marketing strategy.

Be patient

Even with the most efficient application of social search engine optimization, your rankings will not increase overnight. As is the case with all things, and especially SEO, it will take time for your medical website to see the effects of your efforts. It is important to keep this in mind and not to get frustrated if you aren’t seeing the results you are looking for right away. Social search engine optimization is a long term strategy, and if you consistently stick with it, you will definitely see results.

It’s also important to remember that rankings aren’t the only reason you are utilizing social media. There are many other benefits such as patient interaction and communication – these sites are a way for you to constantly market your medical services to current or prospective patients. With a website, users have to visit your site, but with something like Facebook, your updates show up on their newsfeed. This is a huge change in how information is provided to people.

Use alt tags for icons

This tip is a bit more website development-based but is still important to your social media optimization and medical practice website marketing strategy. Alt tags are usually overlooked by some website designers and developers; most often the focus is given to meta tags. Having alt tags to all your images will increase the chance that your site’s image will get indexed in Google Images, which will lead to more targeted traffic. For example, an appropriate Alt tag for a physician’s picture would be the doctor’s name. This will help the picture of the physician show up on Google Images. Alt tags also let search engines know what your website is actually about. We include Alt tags for all of our healthcare and medical marketing clients. You could also have a medical procedures’ name as an Alt tag for an image of it. This would only reinforce the content on the page.

No matter the size of your medical practice, think of us as your personal medical web design and physician marketing team. Your dedicated project manager will with you to develop a website and medical marketing strategy tailored for your services and area.

Our goal is to develop a website and medical web marketing campaign that becomes a business asset for your practice.