You can contact us at 1-888-212-5760 and speak with a Project Manager to have your own infographic custom designed by Physician Designs as part of your medical practice’s social media marketing campaign.

How Word of Mouth Used to Work

Marketing via word of mouth used to leave doctors with relatively little control once their primary work was complete. Patients received treatment and took their experience out into the world. If they chose to share a positive experience with others, the practice would benefit from word of mouth.

If the patient kept their experience to themselves or chose not to act as an ambassador for the practice, the marketing opportunity fizzled. A doctor could encourage his or her patients to share experiences, but there were no guarantees. Aside from giving the best possible service and best possible care, doctors lost control once a patient left the office.

Modern Medical Marketing

Nowadays, doctors have more control than ever before over word of mouth marketing. The key to building a successful brand through word of mouth is to blend social media with word of mouth marketing. People (and patients) are more vocal now about experiences because they have social media platforms allowing them to speak their minds. In the past, patients shared their experience with fewer than a dozen friends and family members. Now, they can post their opinions online and reach thousands of people.

How You Can Use Word of Mouth Medical Marketing to Your Advantage

As a physician wanting to market a medical practice, your goal is to encourage your patients to act as online ambassadors of your practice. This is similar to encouraging patients to share their opinions the old-fashioned way, but it has a much bigger impact. If you are able to get just one or two patients to utilize social media for word of mouth marketing, you are able to reach massive numbers of potential patients. Imagine if you could get just 20% of your patients to take to the Internet and share their positive experience. That has the potential to be 80 patients per month marketing your services and medical practice.

The best way to encourage patients to share their opinions is to provide them with as many opportunities as possible. Different people are comfortable with different forms of online communication, so make sure everyone has a chance to share their opinion. Establish a strong presence online and use as many different platforms as possible.

If you think a particular platform is not a great fit, find creative ways to get involved. Using sites such as Twitter, Facebook, and Pinterest make it possible to establish a presence online and build a strong brand. Each of these sites drives traffic to your website and gets people talking about your practice. You can speak with a project manager at Physician Designs to learn more about each social media profile and how it can benefit your medical practice and marketing needs.

The world of medical marketing it constantly changing and it is easy to feel overwhelmed and unsure of what the future holds. Tried and true methods of marketing may no longer produce the same results, but that does not mean you should give up on them completely. Word of mouth is just as valuable today as it was 10+ years ago, but it is being used in a new way that can actually spread information faster. You can use it to generate new patients for a medical practice and build a thriving practice in this modern age of medical marketing.

1. A Custom Medical Website Can Make Patients’ Lives Easier

It’s not something you would typically think about but having a physician website could take a huge weight off your shoulders when it comes to pleasing your patients.  By having a website or your medical practice, you can post trusted content and answer common patient questions. Instead of having to contact your office directly, your site can be a resource for them to get information directly FROM YOU without having to leave their house or wait for a response.

2. A Medical Website Can Make Your Life Easier

As a doctor, patients are your number one priority, and dealing with them comprises most of your work day. If you can get your website up and start posting updates regularly (you can also use social media), you will be able to reach more patients in less time – that means freeing up valuable hours in the day.  Your website can take on a lot of the grunt-work, especially with marketing, for you so that you have time to get to more patients.

3. Your Website Can Become a Healthcare Resource

The internet has become a valuable resource for people searching for healthcare related information, which means your website services do not have to be restricted to your personal patients.  You can optimize your website so that it pops up on search engines like Google and Bing (which go through millions of searches every MONTH).  If you can get your site ranked on one of these search engines, you will be able to not only bring in more patients, but you will also be able to become a public health resource that people can go to for medical information.

This can be especially true if you have a blog on your website. A blog can let you comment on any healthcare related news or discoveries.

4. A Website for Your Practice Can Only Help

In the long run, websites don’t cost very much to maintain and can offer an entire range of services that would otherwise be unused. For someone in the medical field, it can greatly streamline the day-to-day process when used properly. The internet is a very big place, and technology has provided us with something that no one in history has ever had. It makes sense to use to use it to your advantage instead of letting it go to waste. Having a medical website can take a lot of time off your hands and improve the lives of patients as well as providing a variety of benefits for your medical practice.  If you are smart about it, you can get a lot of bang for your buck than you might expect.

1. Your Social Media Name is as Important as your Physician Website Name

Remember trying to create the best name for your website? You wanted to convey as much information as possible, but also make it basic enough for patients to find you. The same is true for your social media page. Doctor websites are not the only place you need to be creative, consistent, and clear.One of the best tricks you can use is to put a slight spin on your name. This benefits your organic SEO and makes it easy and natural for searchers to find you. Just the slightest rearranging of words can have a major impact on your online reputation. Also be sure your fan page contains valuable keywords. Instead of using the numbers assigned by Facebook to your fan page, be sure to change the name of the page so it reflects your practice name or primary services. You can use your business name, but you might find a phrase with your industry and location more beneficial for marketing services.

2. Keywords are a Part of Social Media

You should also use your primary keywords on your social media profiles. Keyword optimization is as important for social media as it is for a website for a doctor. When creating your company description, your mission statement, and other static aspects of your social media pages be sure to include the most popular keywords pertaining to your practice. Also be sure to include your location and primary services on your page.

3. Use Links on Your Social Media Profile

Your physician website should be linked to your Facebook, Twitter, Google Plus, and Pinterest pages (We do this as part of our social media service). When you post a blog article, be sure to link to it on your Twitter and Facebook pages – letting people know that your blog has been updated.

You can also add Twitter and Facebook feeds to your blog and medical website. Your online presence should be like a web – with everything connected. Every link boosts your SEO results and spreads your reach further and further throughout the Internet.

4. Use Content Strategies in Social Media

You probably already understand the importance of great content on your blog or medical website; the same rules apply to social media marketing too. The more valuable the content offered on Twitter and Facebook, the more likely they are to attract attention for your practice. Speak up and share your knowledge with potential patients every time you log on. This falls under “content marketing”, the practice of providing high-quality and useful content. The goal is to become an authority on the subject-matter and turn visitors into patients.

We provide “content marketing” as part of our social media marketing and unique content service.

5. Utilize Local Search Features with Social Media

Local search is an important part of your medical practices’ online marketing plan, so make sure your social media platform is supporting it. Your address and phone number should be the same on your social media profiles and pages as they are on your website.

You can also claim your local listing with Google Plus and add the information to help boost search results.

Our Social Media Marketing / Management Services

Our social media service sets up and optimizes all your social media accounts and location accounts. We can then write blog posts about your services and medical practice – then distribute this content through the Internet and your social media profiles.

We can manage all of your social media needs by writing blog posts, tweeting on Twitter, posting on Facebook, posting on Google +, and pinning on Pinterest. We are your one-stop shop for marketing your medical website and practice.

The medical staff includes several board-certified physicians with experience in adult reconstructive surgery, treating bone fractures, sports medicine, and treatment for trauma, disease, and general wear-and-tear. Providence Orthopaedics has offices in Glendale, Rockdale, and Olney, MD, as well as Washington, D.C.

If you are suffering from bone or joint pain, Providence Orthopaedics can help. There is no reason for anyone to avoid activities they love because they are in too much pain. The orthopedic care offered by this medical practice can help you return to the life you love.

General Orthopedic Services in Washington, DC

Providence Orthopaedics offers a wide variety of services dedicated to the prevention and healing of musculoskeletal disorders and diseases. Anyone suffering from pain or discomfort in joints, bones, or supporting connective tissue can benefit from the effective treatments offered by Providence.

Their full range of orthopaedic services includes revisions and hip resurfacing, joint replacement, work-related injuries, sports injuries, sports medicine, and hand, arm, shoulder, and upper extremity treatment. Providence offers comprehensive care for feet and ankles, spine and neck, hands, and joints, as well as sports medicine and general orthopaedics.

Medical Staff

The team of highly-skilled physicians at Providence Orthopaedics includes doctors certified by the American Board of Orthopaedic Surgery. Their combined experience includes general orthopaedics, sports medicine, joint replacement surgery, hand and upper extremity surgery, and replacement and resurfacing procedures.

Patients are able to undergo local and general anesthesia in-office so many procedures can be performed on-site. You can visit the website at www.RankinOrtho.com to request an appointment, view patient education videos, learn more about the doctors on staff.

Physician Designs is managing the marketing for Providence Orthopaedics. Be sure to check out our website design portfolio to see more of our work.

How do you make a great first impression when you are competing with dozens of other healthcare providers and doctor websites? It takes some work and includes a combination of efforts. Obviously, your site must look great. It must provide visitors with a sense of organization and be visually appealing. This includes having and easy to use navigation, call-to-action, and easy to understand messaging. You should also provide a value proposition or reason that someone should contact you for their medical needs. Some examples:

Let visitors know-

1. how long you have been serving the community
2. about any special training or board-certifications
3. educational background

Communicating Value

In addition to a great looking website, you must also communicate your value immediately. This can be tough because most websites for doctors use various content offerings to accomplish this. A three page report on the benefits of your services is not likely to hook someone in just a few seconds. Instead, you must provide a synopsis of your value. Make a bold promise that catches a visitor’s attention as soon as they land on your site. You must then deliver on your promise, but first you must create intrigue and gain interest.

Branding Your Message

The best doctor website design strategies also utilize strong branding. The more recognizable your brand the more likely visitors are to trust you. Building a brand is about more than just choosing a great logo or catchphrase, though these things can be very effective tools for branding. Social media for your medical practice helps your branding efforts because it establishes a reputation before visitors even make it to your site. If you create a sense of curiosity before a person clicks on your site, visitors are more likely to stick around once they arrive.

Welcome Website Visitors and Patients

Finally, consider all of the ways you would make a great first impression offline. When a new patient visits your office, you likely take strides to help them feel comfortable. The same should occur on your website. The better someone feels navigating your website, the more likely they are to schedule an appointment.

Create an organized website for your practice that looks and feels friendly, professional, and appealing. If a visitor arrives at a site that is cluttered or disorganized with images and words, they are unlikely to stick around to navigate through the confusion. It is not your patient’s responsibility to make sense of the information you provide.

If you are dumping massive amounts of information into someone’s lap, they will likely shut down and be unresponsive to your message. Instead, you should offer information in a way that educates gently and is to the point. From the very first few seconds someone visits your website, make sure they can clearly understand your message. The message should include why your medical expertise is the best in the area and why they should go ahead and call to schedule an appointment.

The best websites for doctors start with the very first impression. With a little effort, you can have an informative and effective site that helps you establish an online presence – and attract new patients.

Having high-quality, useful, and unique content for your healthcare web design is essential. The best medical content educates and informs patients looking to learn more about the physicians’ expertise, biography, and medical practice. It gives your target patient base information about your services and helps you gain the trust of potential patients. Educational medical content also creates a feeling of community. By bringing potential patients into your world and arming them with knowledge, they are able to make intelligent decisions and feel confident about their medical choices.

Great content for your medical website also helps you build an online presence. Not only is it appreciated by people visiting your website who are already seeking your services, it also reaches out to others looking for more information on specific healthcare issues. The best content gets shared and spread across the web, eventually leading people back to your doctor website and helping you establish your online reputation – and also possibly having others link to your website which can increase your search rankings.

Enhancing Your Healthcare Website Design with Great Content

It takes time and effort to create great content (we can help!). It needs to be about more than just SEO and it needs to establish your medical expertise. Great content can include articles and blog posts, but it can also include infographics and patient education videos. Ideally, you should have a mix of medical content formats (text, image, video, infographic, etc.), appealing to as many people as possible.

Once you have had a potential patient visit your website, offer them a reason to return. Great and continuously updated content is a good reason for patients to keep returning to your website. Continue to provide great information in an entertaining way. Also invite visitors to interact with your content through social media avenues such as Facebook and Twitter and comments and sharing. Creating a sense of community helps you build your practice online.

Creating a Content Marketing Campaign

A content marketing campaign is one of the best ways to boost the quality of your healthcare website design and set the tone for your practice. Design a plan that focuses on your target audience and has a consistent voice. Poll your audience to find out what they want to learn about and how they prefer the information be presented. Also find out how willing your target patient population is to sharing the information through social media and what would encourage them to do so in the future.

Content is one of your strongest tools for building a custom medical website that is appealing to patients. It also helps you establish your reputation online. If you have been neglecting your content, now is the best time to design a content marketing campaign and turn your website into a great resource for patients. Advertising comes in many forms, but pushy, in-your-face advertising is one of the quickest ways to turn potential patients against you. The kind of advertising that works, especially in the medical industry, is value-added advertising that provides useful health related information. This type of advertising provides more than just encouragement to buy a service or product. It offers valuable information and gives the buyer control – and keeps them returning to your website.

You can reach a Physician Designs project manager at 1-888-212-5760 and learn more about our custom content and social media SEO marketing services for your medical website and practice.

Potential patients are unlikely to find your practice’s website unless it ranks well in search engine results. Luckily, there are several things you can do to improve your rankings and ensure anyone looking for your medical services will find your website. Figuring out the best way to rank well in search engines can be a tricky and frustrating experience. Updated algorithms of how search engines rank sites are released frequently and it can be tempting to get wrapped up in the nuances of rankings – and also into blackhat SEO, which is a BIG no-no.

The best thing healthcare providers can do to ensure the best rankings is to stick to the tried and true methods. If you have time, you can tweak your site here and there, but in general, you want to stick with what works. If you apply these three techniques, you stand a good chance of achieving a high rank. And of course, our medical website design and medical marketing team can guide you and provide the best practices.

Create Quality Content

The most important thing you can do to build a noticeable website is to fill it with quality and unique content. There are a few keys to creating quality content.

First, content MUST be well-written on your medical website. There are plenty of medical and doctor websites with a lot of poorly written material. Search engines recognize this, more so now than ever before, and these sites often rank poorly. If you do not have time to create well-written content, hire someone to do it for you. We provide medical website content writing services that are well written and unique.

Next the content must be keyword rich. This is where things can get tricky. Search engines are constantly changing what is considered the perfect balance of keywords. Figuring out the ever-changing formula can get frustrating. As part of our SEO service, we review your content to make sure there isn’t any keyword spamming and that everything is written naturally.

However, if you are doing things yourself, avoid getting caught in the time-consuming keyword trap. Do a little research for your field to determine the best keywords and sprinkle them lightly throughout anything you write, but at the same time, the content should not sound out of place for the sake of just putting in keywords.

Finally, update your site on a regular basis. Having a blog for your website can allow you to easily update content for your healthcare website. Search engines like fresh content and it is even better if you are writing about medical services or articles.

Build a Social Media Presence

In addition to having a quality website, a medical practice needs to expand its online reputation and interactions and social media is the best way to accomplish this.

Medical practices should be using Facebook, Twitter, Google+, and LinkedIn to connect with current and potential patients. Use these sites to update current events and discuss issues affecting your industry.

Social media accomplishes two things for your physician practice: One, it makes your company more attractive to search engines. This improves your rankings and makes SEO easier. Two, it establishes a personal relationship with patients. The better patients feel they know you, the more they trust you.

Use Branding

Finally, put to use some of the tried and true methods successful companies use to build an online brand. Search engines examine the theme of a site and use it to determine the site’s rankings. Make sure your site is cohesive and that everything on it is in line with the mission of your medical practice. Build a solid brand by choosing phrases, photos, videos, and other material for your website that suits your type of practice.

You can reach a project manager at Physician Designs at 1-888-212-5760 for any questions about our SEO services. Our medical website marketing services can make your website rank at the top of search engines.