Category: Search Engine Optimization

The Importance of Optimized Content for Physician Website Design

Website design for doctors and healthcare professionals is more effective when the content featured on the site is unique, informative, and properly optimized. Content is important because optimization affects search rankings and social media interaction. It is the single best tool you have for improving the value of your website and an optimized content strategy is an essential part of marketing for physicians.

What is Optimized Content?

content managementSuccessful medical website designs include a variety of features. Which of these features is most important has changed over the years and optimized content has become the single biggest tool you have for improving the value of your medical website. Websites for doctors that utilize optimized content are effective for attracting attention from search engines, and of course, site visitors and potential patients.

What exactly makes content optimized? In addition to being well-written and engaging, optimized content uses keyword phrases that drive organic and natural search traffic. Awkward writing crammed with nonsensical keywords is a thing of the past and not effect – and possibly detrimental. Today’s optimized content is informative and interesting, and ultimately, leads to conversions. Optimized content attracts attention when shared through social media platforms and allows you to share your message with the public. Whether it is a newsletter, blog article, website page or posts on social media, optimized content helps you achieve your online marketing goals when it provides useful and informative content. Our team of writers at Physician Designs can help you create content for your internet presence. Our medical writers provide unique content about medical services and procedures. They can also create content for social media that is both engaging and informative.

Using Social Media and Search Engines

It is no secret that popular search engines including Bing and Google use certain “social signals” for ranking pages. These social signals are an important part of their organic search algorithms. Google is even placing additional importance on the use of its social media platform, Google+. Search engines view social media activity as extremely relevant, which makes it an important part of your optimized marketing strategy. Optimized content uses keywords to generate attention and increases social signals. It is found faster and deemed more attractive to readers.medical social media marketingPhoto Credit: HTSABO

What Should You Include in Your Optimized Content Strategy?

The world of optimizing and social media gets confusing, especially with so many new opportunities cropping up every day. Determining what works best for your medical practice and how you can use your medical website to produce the best results is not your top priority. Luckily, our design, content, and marketing team can help you design the perfect optimization strategy.

Your strategy should begin with targeting the best optimization opportunities available. Maximizing your content through social signals is a great way to generate excitement around your site. Sharing optimized content through Facebook, Twitter, LinkedIn, YouTube, and Google+ establishes influence in your field and generates attention from search engines. Optimized content enhances your use of social media and your use of social media enhances your search rankings. Each component is part of a cycle of success for your medical website and practice.

What Else Can Optimized Content Do for Your Practice?

In addition to growing your social media status and improving your search engine ranking, optimized content is also able to give you an advantage over competitors, puts your content in demand, and positions you as a leader in your industry. Just as speaking at an important event improves your ranking in your field, speaking out through a blog, website, or social media also enhances your standing for the patient and general population. You gain the trust of readers, establishing a relationship with potential patients before they even come through your practice’s door.

People want to read about your practice and learn what you offer. The information keeps them informed and puts them at ease when the time arrives for a visit. Not only does optimized content improve your online status through search engine rankings and online reputation, it changes how people view you and your services as a doctor.

A successful SEO campaign includes practical optimization and content marketing strategies that combine to achieve the best results. Optimized content can make your website more valuable than ever before. Contact us to make the most of your online presence and grow the value of your medical website!

Search Engine Optimization for Medical Websites

Search Engine Optimization (SEO) is a term used to describe tools for helping websites get noticed by search engines. You can develop a beautiful medical website and fill it with useful information, but if search engines such as Yahoo, Google, and Bing are unaware of its existence, it will not matter – since potential patients may not find it. A doctor’s website should have a goal of ranking high so potential patients can find it on Google and other search engines when searching for specific medical services or treatments.

Potential patients are unlikely to find your practice’s website unless it ranks well in search engine results. Luckily, there are several things you can do to improve your rankings and ensure anyone looking for your medical services will find your website. Figuring out the best way to rank well in search engines can be a tricky and frustrating experience. Updated algorithms of how search engines rank sites are released frequently and it can be tempting to get wrapped up in the nuances of rankings – and also into blackhat SEO, which is a BIG no-no.

The best thing healthcare providers can do to ensure the best rankings is to stick to the tried and true methods. If you have time, you can tweak your site here and there, but in general, you want to stick with what works. If you apply these three techniques, you stand a good chance of achieving a high rank. And of course, our medical website design and medical marketing team can guide you and provide the best practices.

Create Quality Content

The most important thing you can do to build a noticeable website is to fill it with quality and unique content. There are a few keys to creating quality content.

First, content MUST be well-written on your medical website. There are plenty of medical and doctor websites with a lot of poorly written material. Search engines recognize this, more so now than ever before, and these sites often rank poorly. If you do not have time to create well-written content, hire someone to do it for you. We provide medical website content writing services that are well written and unique.

Next the content must be keyword rich. This is where things can get tricky. Search engines are constantly changing what is considered the perfect balance of keywords. Figuring out the ever-changing formula can get frustrating. As part of our SEO service, we review your content to make sure there isn’t any keyword spamming and that everything is written naturally.

However, if you are doing things yourself, avoid getting caught in the time-consuming keyword trap. Do a little research for your field to determine the best keywords and sprinkle them lightly throughout anything you write, but at the same time, the content should not sound out of place for the sake of just putting in keywords.

Finally, update your site on a regular basis. Having a blog for your website can allow you to easily update content for your healthcare website. Search engines like fresh content and it is even better if you are writing about medical services or articles.

Build a Social Media Presence

In addition to having a quality website, a medical practice needs to expand its online reputation and interactions and social media is the best way to accomplish this.

Medical practices should be using Facebook, Twitter, Google+, and LinkedIn to connect with current and potential patients. Use these sites to update current events and discuss issues affecting your industry.

Social media accomplishes two things for your physician practice: One, it makes your company more attractive to search engines. This improves your rankings and makes SEO easier. Two, it establishes a personal relationship with patients. The better patients feel they know you, the more they trust you.

Use Branding

Finally, put to use some of the tried and true methods successful companies use to build an online brand. Search engines examine the theme of a site and use it to determine the site’s rankings. Make sure your site is cohesive and that everything on it is in line with the mission of your medical practice. Build a solid brand by choosing phrases, photos, videos, and other material for your website that suits your type of practice.

You can reach a project manager at Physician Designs at 1-888-212-5760 for any questions about our SEO services. Our medical website marketing services can make your website rank at the top of search engines.