Category: Content Marketing

Is Your Patient Communication Strategy Working?

Communicating with patients is one of the most important aspects of a successful medical practice, but creating a communication strategy can be a challenge. Communication is a fluid practice and something that is different for every medical practice. Fortunately, there are ways doctors can enhance their communication strategies and one of the best tools they have for communicating is a website for their medical practice. Using your medical practice’s website to overcome communication barriers can be the difference between a moderately and a widely successful practice and its marketing campaign.

The website should be used to provide information about medical services, physician bios, and areas of expertise.

There are three parts to building a successful communication strategy. The first is to develop the components of the strategy. Using all of the available tools at your disposal to enhance a communication strategy speeds the results and helps you grow your practice. What is the best way to organize the three components of this strategy?

Create Accomplishment Markers
Setting up goals for your communication strategy is one of the best things you can do to ensure your efforts are successful. This gives you an opportunity to plan each thing you will do to improve your communication with patients and then requires you to evaluate each of these things.

For instance, if you implement a social media campaign, you should set a goal regarding your efforts. Goals can be extremely simple. Consider setting a target number of patients to engage in social media, a target number for how many responses you would like to get in social media in one month, or a target for an improvement in search engine rankings within six weeks of implementing social media. This allows you to connect with patients in an entirely new way and helps you evaluate the overall effectiveness of the program.

Accept Resistance
Most people are excited when they implement something new into their business. If your healthcare web design up until this point has included only static content and you suddenly launch a blog and social media campaign, it is an exciting time for your practice.

Unfortunately, not all of your patients will take part in these changes. No matter how much you play up your new methods of communication, some patients are comfortable with the status quo. Do not view this as a failure. As long as your new communication strategies are reaching some people, you are succeeding.

The goal is to offer additional methods of communicating, not force a person into something that makes them uncomfortable.

Encourage Patient Input
One of the best tools you have for determining the effectiveness of a new communication strategy is the people with whom you are communicating. Ask patients how they feel about the changes you are making and ask if they have any suggestions they would like to offer.

You might find out patients rarely bother reading the new blog on your website, but they enjoy receiving newsletters in their email inboxes. Take the content on your blog and package it into a newsletter. The same content serves you twice: you generate search engine attention for your blog, but you also reach out to those patients who prefer the personal attention of a direct email.

How is your patient communication strategy working for you? Is there anything you can change about your content marketing strategy that would allow you to communicate better with the people most important to your practice?

At Physician Designs we can help guide your medical practice and provide options for having an effective communication strategy. Along with custom website design, our services include social media management, targeted ads, and AdWords management.

The Importance of Optimized Content for Physician Website Design

Website design for doctors and healthcare professionals is more effective when the content featured on the site is unique, informative, and properly optimized. Content is important because optimization affects search rankings and social media interaction. It is the single best tool you have for improving the value of your website and an optimized content strategy is an essential part of marketing for physicians.

What is Optimized Content?

content managementSuccessful medical website designs include a variety of features. Which of these features is most important has changed over the years and optimized content has become the single biggest tool you have for improving the value of your medical website. Websites for doctors that utilize optimized content are effective for attracting attention from search engines, and of course, site visitors and potential patients.

What exactly makes content optimized? In addition to being well-written and engaging, optimized content uses keyword phrases that drive organic and natural search traffic. Awkward writing crammed with nonsensical keywords is a thing of the past and not effect – and possibly detrimental. Today’s optimized content is informative and interesting, and ultimately, leads to conversions. Optimized content attracts attention when shared through social media platforms and allows you to share your message with the public. Whether it is a newsletter, blog article, website page or posts on social media, optimized content helps you achieve your online marketing goals when it provides useful and informative content. Our team of writers at Physician Designs can help you create content for your internet presence. Our medical writers provide unique content about medical services and procedures. They can also create content for social media that is both engaging and informative.

Using Social Media and Search Engines

It is no secret that popular search engines including Bing and Google use certain “social signals” for ranking pages. These social signals are an important part of their organic search algorithms. Google is even placing additional importance on the use of its social media platform, Google+. Search engines view social media activity as extremely relevant, which makes it an important part of your optimized marketing strategy. Optimized content uses keywords to generate attention and increases social signals. It is found faster and deemed more attractive to readers.medical social media marketingPhoto Credit: HTSABO

What Should You Include in Your Optimized Content Strategy?

The world of optimizing and social media gets confusing, especially with so many new opportunities cropping up every day. Determining what works best for your medical practice and how you can use your medical website to produce the best results is not your top priority. Luckily, our design, content, and marketing team can help you design the perfect optimization strategy.

Your strategy should begin with targeting the best optimization opportunities available. Maximizing your content through social signals is a great way to generate excitement around your site. Sharing optimized content through Facebook, Twitter, LinkedIn, YouTube, and Google+ establishes influence in your field and generates attention from search engines. Optimized content enhances your use of social media and your use of social media enhances your search rankings. Each component is part of a cycle of success for your medical website and practice.

What Else Can Optimized Content Do for Your Practice?

In addition to growing your social media status and improving your search engine ranking, optimized content is also able to give you an advantage over competitors, puts your content in demand, and positions you as a leader in your industry. Just as speaking at an important event improves your ranking in your field, speaking out through a blog, website, or social media also enhances your standing for the patient and general population. You gain the trust of readers, establishing a relationship with potential patients before they even come through your practice’s door.

People want to read about your practice and learn what you offer. The information keeps them informed and puts them at ease when the time arrives for a visit. Not only does optimized content improve your online status through search engine rankings and online reputation, it changes how people view you and your services as a doctor.

A successful SEO campaign includes practical optimization and content marketing strategies that combine to achieve the best results. Optimized content can make your website more valuable than ever before. Contact us to make the most of your online presence and grow the value of your medical website!

How Medical Professionals Are Making Use of Social Media

The Physician Designs team has created an infographic about how medical professionals are making use of social media.

Medical Social Media Marketing

You can contact us at 1-888-212-5760 and speak with a Project Manager to have your own infographic custom designed by Physician Designs as part of your medical practice’s social media marketing campaign.

5 Ways to Build a Strong Social Media Platform for Your Medical Practice

Social media has become one of the most powerful and fastest growing medical practice marketing platforms available for healthcare professionals.. Social media profiles include Google Plus, Facebook, Twitter, and Pinterest. You might have the best looking and most informational physician website around (designed by us of course!), but without a healthy social media platform and strategy, a great opportunity is being wasted. Building a social media platform takes time, but it is well worth your effort and not that difficult if you put these five steps for your medical practice website.

1. Your Social Media Name is as Important as your Physician Website Name

Remember trying to create the best name for your website? You wanted to convey as much information as possible, but also make it basic enough for patients to find you. The same is true for your social media page. Doctor websites are not the only place you need to be creative, consistent, and clear.social-media-marketing-dfdOne of the best tricks you can use is to put a slight spin on your name. This benefits your organic SEO and makes it easy and natural for searchers to find you. Just the slightest rearranging of words can have a major impact on your online reputation. Also be sure your fan page contains valuable keywords. Instead of using the numbers assigned by Facebook to your fan page, be sure to change the name of the page so it reflects your practice name or primary services. You can use your business name, but you might find a phrase with your industry and location more beneficial for marketing services.

2. Keywords are a Part of Social Media

You should also use your primary keywords on your social media profiles. Keyword optimization is as important for social media as it is for a website for a doctor. When creating your company description, your mission statement, and other static aspects of your social media pages be sure to include the most popular keywords pertaining to your practice. Also be sure to include your location and primary services on your page.

3. Use Links on Your Social Media Profile

Your physician website should be linked to your Facebook, Twitter, Google Plus, and Pinterest pages (We do this as part of our social media service). When you post a blog article, be sure to link to it on your Twitter and Facebook pages – letting people know that your blog has been updated.

You can also add Twitter and Facebook feeds to your blog and medical website. Your online presence should be like a web – with everything connected. Every link boosts your SEO results and spreads your reach further and further throughout the Internet.

4. Use Content Strategies in Social Media

You probably already understand the importance of great content on your blog or medical website; the same rules apply to social media marketing too. The more valuable the content offered on Twitter and Facebook, the more likely they are to attract attention for your practice. Speak up and share your knowledge with potential patients every time you log on. This falls under “content marketing”, the practice of providing high-quality and useful content. The goal is to become an authority on the subject-matter and turn visitors into patients.

We provide “content marketing” as part of our social media marketing and unique content service.

5. Utilize Local Search Features with Social Media

Local search is an important part of your medical practices’ online marketing plan, so make sure your social media platform is supporting it. Your address and phone number should be the same on your social media profiles and pages as they are on your website.

You can also claim your local listing with Google Plus and add the information to help boost search results.

Our Social Media Marketing / Management Services

social-media-profiles-33dOur social media service sets up and optimizes all your social media accounts and location accounts. We can then write blog posts about your services and medical practice – then distribute this content through the Internet and your social media profiles.

We can manage all of your social media needs by writing blog posts, tweeting on Twitter, posting on Facebook, posting on Google +, and pinning on Pinterest. We are your one-stop shop for marketing your medical website and practice.

Using Content to Improve Your Healthcare Website Design

We know that an effective healthcare website design must look appealing and attract attention online, but did you know that content is one of the best tools you have at your disposal for building a quality medical web site (for both users and search engines)? Not only can it alter the look of your site and boost your SEO, it also adds value to the site by providing patients with information and giving them a reason to return to your site after their initial visit.

medical content writingHaving high-quality, useful, and unique content for your healthcare web design is essential. The best medical content educates and informs patients looking to learn more about the physicians’ expertise, biography, and medical practice. It gives your target patient base information about your services and helps you gain the trust of potential patients. Educational medical content also creates a feeling of community. By bringing potential patients into your world and arming them with knowledge, they are able to make intelligent decisions and feel confident about their medical choices.

Great content for your medical website also helps you build an online presence. Not only is it appreciated by people visiting your website who are already seeking your services, it also reaches out to others looking for more information on specific healthcare issues. The best content gets shared and spread across the web, eventually leading people back to your doctor website and helping you establish your online reputation – and also possibly having others link to your website which can increase your search rankings.

Enhancing Your Healthcare Website Design with Great Content

It takes time and effort to create great content (we can help!). It needs to be about more than just SEO and it needs to establish your medical expertise. Great content can include articles and blog posts, but it can also include infographics and patient education videos. Ideally, you should have a mix of medical content formats (text, image, video, infographic, etc.), appealing to as many people as possible.

social media seo
Once you have had a potential patient visit your website, offer them a reason to return. Great and continuously updated content is a good reason for patients to keep returning to your website. Continue to provide great information in an entertaining way. Also invite visitors to interact with your content through social media avenues such as Facebook and Twitter and comments and sharing. Creating a sense of community helps you build your practice online.

Creating a Content Marketing Campaign

A content marketing campaign is one of the best ways to boost the quality of your healthcare website design and set the tone for your practice. Design a plan that focuses on your target audience and has a consistent voice. Poll your audience to find out what they want to learn about and how they prefer the information be presented. Also find out how willing your target patient population is to sharing the information through social media and what would encourage them to do so in the future.

Content is one of your strongest tools for building a custom medical website that is appealing to patients. It also helps you establish your reputation online. If you have been neglecting your content, now is the best time to design a content marketing campaign and turn your website into a great resource for patients. Advertising comes in many forms, but pushy, in-your-face advertising is one of the quickest ways to turn potential patients against you. The kind of advertising that works, especially in the medical industry, is value-added advertising that provides useful health related information. This type of advertising provides more than just encouragement to buy a service or product. It offers valuable information and gives the buyer control – and keeps them returning to your website.

You can reach a Physician Designs project manager at 1-888-212-5760 and learn more about our custom content and social media SEO marketing services for your medical website and practice.