Your website is one of the best tools you have for enhancing your medical practice’s brand. Successful healthcare web design and social media messaging allows you to communicate a very specific message to the public and makes it easy for people to associate your practice with the message. Unfortunately, branding can become technical and cold, which is the last thing you want when trying to attract new patients.
If you take time to humanize your brand and add a personal touch to your website design and social media, it can really help you stand out from local competition. Your medical marketing strategy should include ways for you to add a personal touch to your website, as well as your social media interactions. Social media is one of the best ways to personalize a brand and help potential patients form a connection.
In addition to reaching out to patients through social media, consider how well your website design communicates a personal touch. These tips can help:
Introduce Members of Your Staff
Introducing the members of your staff is a great way to help patients feel comfortable and choosing your practice. It’s comforting for a potential patient to know what a person looks like before meeting. Adding video interviews with staff members is an even more effective way to familiarize patients with the medical and office staff.
Improve Your About Us Page
Most medical websites feature an about us section, but you should be sure you are using yours to its fullest capabilities. In addition to giving basic details about your practice, include your reasons for choosing your field and your philosophies on medicine. Patients are able to make a connection to this information and it helps them feel at ease when the time comes to work with you.
Offer Valuable Information to Site Visitors
Your goal should be not only to provide information about your practice, but also to educate visitors on your site. Adding educational information gives patients a reason to return to your site. In addition to providing up-to-date information about medical studies and various developments in your field, add information about medical issues affecting your patients. Your goal should be to create a community atmosphere among your staff and patients.
Do Not Neglect Your Site
Whether you are updating the site on a regular basis or you have hired someone to do so, make sure the information is current. Nothing communicates neglect quicker than a blog or social media account that is dormant. Visitors to your site should be treated to fresh content and current news. Do your best to build conversations with site visitors and those following you on social media. Active conversations with the public allow you to really personalize your brand.
Do Not be Afraid to Personalize Your Site and Social Media
All business owners struggle to find the right balance of professionalism and personalization and doctors are no exception. While it is important to keep messages on your website and in social media professional, you do not want to make them cold and dry. Blend a little personalization into things and you will find it helps your patients feel more at ease. Getting to know a little about you and your staff is a great way to help patients feel special and allow them to relax when visiting your office.
Is your brand cold and distant? Could your website or social media campaign use a human touch? This small change could go a long way to enhancing your marketing strategy. You can save yourself a lot of legwork and contact a project manager for services like social media management from Physician Designs that will humanize your marketing campaign.