Adding a Human Touch to Your Medical Brand

Your website is one of the best tools you have for enhancing your medical practice’s brand. Successful healthcare web design and social media messaging allows you to communicate a very specific message to the public and makes it easy for people to associate your practice with the message. Unfortunately, branding can become technical and cold, which is the last thing you want when trying to attract new patients.

If you take time to humanize your brand and add a personal touch to your website design and social media, it can really help you stand out from local competition. Your medical marketing strategy should include ways for you to add a personal touch to your website, as well as your social media interactions. Social media is one of the best ways to personalize a brand and help potential patients form a connection.

In addition to reaching out to patients through social media, consider how well your website design communicates a personal touch. These tips can help:

Introduce Members of Your Staff

Introducing the members of your staff is a great way to help patients feel comfortable and choosing your practice. It’s comforting for a potential patient to know what a person looks like before meeting. Adding video interviews with staff members is an even more effective way to familiarize patients with the medical and office staff.

Improve Your About Us Page

Most medical websites feature an about us section, but you should be sure you are using yours to its fullest capabilities. In addition to giving basic details about your practice, include your reasons for choosing your field and your philosophies on medicine. Patients are able to make a connection to this information and it helps them feel at ease when the time comes to work with you.

Offer Valuable Information to Site Visitors

Your goal should be not only to provide information about your practice, but also to educate visitors on your site. Adding educational information gives patients a reason to return to your site. In addition to providing up-to-date information about medical studies and various developments in your field, add information about medical issues affecting your patients. Your goal should be to create a community atmosphere among your staff and patients.

Do Not Neglect Your Site

Whether you are updating the site on a regular basis or you have hired someone to do so, make sure the information is current. Nothing communicates neglect quicker than a blog or social media account that is dormant. Visitors to your site should be treated to fresh content and current news. Do your best to build conversations with site visitors and those following you on social media. Active conversations with the public allow you to really personalize your brand.

Do Not be Afraid to Personalize Your Site and Social Media

All business owners struggle to find the right balance of professionalism and personalization and doctors are no exception. While it is important to keep messages on your website and in social media professional, you do not want to make them cold and dry. Blend a little personalization into things and you will find it helps your patients feel more at ease. Getting to know a little about you and your staff is a great way to help patients feel special and allow them to relax when visiting your office.

Is your brand cold and distant? Could your website or social media campaign use a human touch? This small change could go a long way to enhancing your marketing strategy. You can save yourself a lot of legwork and contact a project manager for services like social media management from Physician Designs that will humanize your marketing campaign.

Should Physicians Use Social Media?

The short answer to whether a physician should use social media in their medical practice is “yes absolutely!” – but most doctors need to understand specifically how social media can help the practice.

Opening a handful of social media accounts is not enough. Unless you utilize these accounts and set practical goals for a social media strategy, you will be unlikely to attract and engage people and potential patients.

social-media

Successful marketing for physicians requires a solid social media strategy. This should not mean using every social media platform available and it certainly does not mean spending hours each day Tweeting or posting on Facebook. Your best bet is to organize a plan that is consistent, engaging, informative, and effective.

If you doubt the power of social media consider the following:

  1. Social media establishes your presence online. When potential patients begin their search for a doctor, the process most likely involves a search on the Internet. If you have not established a presence online, you might as well not exist to them. Social media allows you to expand your online presence beyond your website and attract even more attention from search engines.

  2. Social media makes it possible to share information with as many people as possible. An important part of your medical website design is the informative content. Unfortunately, the only people who will see this is those people specifically looking for your site. Social media makes it possible to reach a greater number of people. Not only are you getting them to notice your practice, you are also sharing valuable medical information.

  3. Social media helps you distinguish your brand from your competitors. The more solid the public’s image of you, the more you stand out. Think of the best brand accomplishments out there. All you need is to see a logo or hear a tagline or jingle and you know exactly what company you are dealing with. Social media allows you to further establish your brand in the minds of your current and potential patients.

So how do you create a strong social media strategy?

social-media-studentsAll successful offline and internet/website marketing for physicians should have a social media component. You can choose to speak directly with patients via social media or you can allow someone to post information for you.

The key to engaging users is providing eye-catching information. Most users skim through social media so it’s important to post items that can be quickly read and understood. Examples of this include lists of items such as “5 ways to prevent allergies” or “7 benefits of eating vegetables”.

Also be sure anyone posting to your social media accounts understands the mission and goals of your practice. The last thing you need is a message being conveyed to the public that is not in line with your practice.

Determine how often you want to post to social media and what information you would like to share. Often, people use social media to share informative content and to put a human spin on their practice’s online presence. You can use a blend of personal tidbits about staff and the day-to-day operations of your practice, as well as links to blog posts and relevant articles about your field of practice.

Is social media necessary for doctors? You bet it is. It can put you at the forefront of your field and create an engaged audience. Now is the time to include a social media campaign in your marketing strategy for your medical practice. You can contact us for a quote for an active social media management campaign.

Website for Colorectal Surgeon in Newport Beach

We recently completed a website for Dr. Babak Rad, a colorectal surgeon in Newport Beach, CA. Services at Newport Colorectal include the treatment of anorectal diseases, colonoscopy cancer screening, laparoscopic surgery, and robotic surgery.

Be sure to check out the new design!

Colon & Recal Surgeon

Dr. Rad has dual board-certification – in general and colorectal surgery. He has also received training and performs robotic surgery with the da Vinci robot for colon conditions. da Vinci robotic surgery allows for a quicker return to a normal diet, a shorter hospital stay, and smaller incisions.

Besides a custom designed website, Physician Designs also provided custom search engine optimized content for the four service pages. This was particularly important since we are also managing the SEO for the website – and a lot of emphasis is placed on useful and unique content by search engines.

The Importance of Optimized Content for Physician Website Design

Website design for doctors and healthcare professionals is more effective when the content featured on the site is unique, informative, and properly optimized. Content is important because optimization affects search rankings and social media interaction. It is the single best tool you have for improving the value of your website and an optimized content strategy is an essential part of marketing for physicians.

What is Optimized Content?

content managementSuccessful medical website designs include a variety of features. Which of these features is most important has changed over the years and optimized content has become the single biggest tool you have for improving the value of your medical website. Websites for doctors that utilize optimized content are effective for attracting attention from search engines, and of course, site visitors and potential patients.

What exactly makes content optimized? In addition to being well-written and engaging, optimized content uses keyword phrases that drive organic and natural search traffic. Awkward writing crammed with nonsensical keywords is a thing of the past and not effect – and possibly detrimental. Today’s optimized content is informative and interesting, and ultimately, leads to conversions. Optimized content attracts attention when shared through social media platforms and allows you to share your message with the public. Whether it is a newsletter, blog article, website page or posts on social media, optimized content helps you achieve your online marketing goals when it provides useful and informative content. Our team of writers at Physician Designs can help you create content for your internet presence. Our medical writers provide unique content about medical services and procedures. They can also create content for social media that is both engaging and informative.

Using Social Media and Search Engines

It is no secret that popular search engines including Bing and Google use certain “social signals” for ranking pages. These social signals are an important part of their organic search algorithms. Google is even placing additional importance on the use of its social media platform, Google+. Search engines view social media activity as extremely relevant, which makes it an important part of your optimized marketing strategy. Optimized content uses keywords to generate attention and increases social signals. It is found faster and deemed more attractive to readers.medical social media marketing

What Should You Include in Your Optimized Content Strategy?

The world of optimizing and social media gets confusing, especially with so many new opportunities cropping up every day. Determining what works best for your medical practice and how you can use your medical website to produce the best results is not your top priority. Luckily, our design, content, and marketing team can help you design the perfect optimization strategy.

Your strategy should begin with targeting the best optimization opportunities available. Maximizing your content through social signals is a great way to generate excitement around your site. Sharing optimized content through Facebook, Twitter, LinkedIn, YouTube, and Google+ establishes influence in your field and generates attention from search engines. Optimized content enhances your use of social media and your use of social media enhances your search rankings. Each component is part of a cycle of success for your medical website and practice.

What Else Can Optimized Content Do for Your Practice?

In addition to growing your social media status and improving your search engine ranking, optimized content is also able to give you an advantage over competitors, puts your content in demand, and positions you as a leader in your industry. Just as speaking at an important event improves your ranking in your field, speaking out through a blog, website, or social media also enhances your standing for the patient and general population. You gain the trust of readers, establishing a relationship with potential patients before they even come through your practice’s door.

People want to read about your practice and learn what you offer. The information keeps them informed and puts them at ease when the time arrives for a visit. Not only does optimized content improve your online status through search engine rankings and online reputation, it changes how people view you and your services as a doctor.

A successful SEO campaign includes practical optimization and content marketing strategies that combine to achieve the best results. Optimized content can make your website more valuable than ever before. Contact us to make the most of your online presence and grow the value of your medical website!

How Medical Professionals Are Making Use of Social Media

The Physician Designs team has created an infographic about how medical professionals are making use of social media.

Medical Social Media Marketing

You can contact us at 1-888-212-5760 and speak with a Project Manager to have your own infographic custom designed by Physician Designs as part of your medical practice’s social media marketing campaign.

How Word of Mouth Can Affect Your Medical Practice

Word of mouth has always been an effective marketing tool but in the age of social media and online marketing does it still work? Absolutely! Word of mouth is a major catalyst for driving traffic to a website, attracting the attention of potential patients, and building your medical practice’s brand. It is now more important than ever to utilize word of mouth when it comes to medical marketing.

How Word of Mouth Used to Work

Word of Mouth MarketingMarketing via word of mouth used to leave doctors with relatively little control once their primary work was complete. Patients received treatment and took their experience out into the world. If they chose to share a positive experience with others, the practice would benefit from word of mouth.

If the patient kept their experience to themselves or chose not to act as an ambassador for the practice, the marketing opportunity fizzled. A doctor could encourage his or her patients to share experiences, but there were no guarantees. Aside from giving the best possible service and best possible care, doctors lost control once a patient left the office.

Modern Medical Marketing

Nowadays, doctors have more control than ever before over word of mouth marketing. The key to building a successful brand through word of mouth is to blend social media with word of mouth marketing. People (and patients) are more vocal now about experiences because they have social media platforms allowing them to speak their minds. In the past, patients shared their experience with fewer than a dozen friends and family members. Now, they can post their opinions online and reach thousands of people.

How You Can Use Word of Mouth Medical Marketing to Your Advantage

As a physician wanting to market a medical practice, your goal is to encourage your patients to act as online ambassadors of your practice. This is similar to encouraging patients to share their opinions the old-fashioned way, but it has a much bigger impact. If you are able to get just one or two patients to utilize social media for word of mouth marketing, you are able to reach massive numbers of potential patients. Imagine if you could get just 20% of your patients to take to the Internet and share their positive experience. That has the potential to be 80 patients per month marketing your services and medical practice.

medical-social-mediaThe best way to encourage patients to share their opinions is to provide them with as many opportunities as possible. Different people are comfortable with different forms of online communication, so make sure everyone has a chance to share their opinion. Establish a strong presence online and use as many different platforms as possible.

If you think a particular platform is not a great fit, find creative ways to get involved. Using sites such as Twitter, Facebook, and Pinterest make it possible to establish a presence online and build a strong brand. Each of these sites drives traffic to your website and gets people talking about your practice. You can speak with a project manager at Physician Designs to learn more about each social media profile and how it can benefit your medical practice and marketing needs.

The world of medical marketing it constantly changing and it is easy to feel overwhelmed and unsure of what the future holds. Tried and true methods of marketing may no longer produce the same results, but that does not mean you should give up on them completely. Word of mouth is just as valuable today as it was 10+ years ago, but it is being used in a new way that can actually spread information faster. You can use it to generate new patients for a medical practice and build a thriving practice in this modern age of medical marketing.

Websites for Doctors – How A Website Can Help Your Medical Practice

Anyone in the medical profession knows how hectic their job and profession can get. Patients can get a little impatient sometimes, and down time can easily become scarce.  Whether you have your own practice or not, have a website for a medical practice can be a huge benefit if you know how to use it.

1. A Custom Medical Website Can Make Patients’ Lives Easier

It’s not something you would typically think about but having a physician website could take a huge weight off your shoulders when it comes to pleasing your patients.  By having a website or your medical practice, you can post trusted content and answer common patient questions. Instead of having to contact your office directly, your site can be a resource for them to get information directly FROM YOU without having to leave their house or wait for a response.

2. A Medical Website Can Make Your Life Easier

As a doctor, patients are your number one priority, and dealing with them comprises most of your work day. If you can get your website up and start posting updates regularly (you can also use social media), you will be able to reach more patients in less time – that means freeing up valuable hours in the day.  Your website can take on a lot of the grunt-work, especially with marketing, for you so that you have time to get to more patients.

3. Your Website Can Become a Healthcare Resource

The internet has become a valuable resource for people searching for healthcare related information, which means your website services do not have to be restricted to your personal patients.  You can optimize your website so that it pops up on search engines like Google and Bing (which go through millions of searches every MONTH).  If you can get your site ranked on one of these search engines, you will be able to not only bring in more patients, but you will also be able to become a public health resource that people can go to for medical information.

This can be especially true if you have a blog on your website. A blog can let you comment on any healthcare related news or discoveries.

4. A Website for Your Practice Can Only Help

In the long run, websites don’t cost very much to maintain and can offer an entire range of services that would otherwise be unused. For someone in the medical field, it can greatly streamline the day-to-day process when used properly. The internet is a very big place, and technology has provided us with something that no one in history has ever had. It makes sense to use to use it to your advantage instead of letting it go to waste. Having a medical website can take a lot of time off your hands and improve the lives of patients as well as providing a variety of benefits for your medical practice.  If you are smart about it, you can get a lot of bang for your buck than you might expect.

5 Ways to Build a Strong Social Media Platform for Your Medical Practice

Social media has become one of the most powerful and fastest growing medical practice marketing platforms available for healthcare professionals.. Social media profiles include Google Plus, Facebook, Twitter, and Pinterest. You might have the best looking and most informational physician website around (designed by us of course!), but without a healthy social media platform and strategy, a great opportunity is being wasted. Building a social media platform takes time, but it is well worth your effort and not that difficult if you put these five steps for your medical practice website.

1. Your Social Media Name is as Important as your Physician Website Name

Remember trying to create the best name for your website? You wanted to convey as much information as possible, but also make it basic enough for patients to find you. The same is true for your social media page. Doctor websites are not the only place you need to be creative, consistent, and clear.social-media-marketing-dfdOne of the best tricks you can use is to put a slight spin on your name. This benefits your organic SEO and makes it easy and natural for searchers to find you. Just the slightest rearranging of words can have a major impact on your online reputation. Also be sure your fan page contains valuable keywords. Instead of using the numbers assigned by Facebook to your fan page, be sure to change the name of the page so it reflects your practice name or primary services. You can use your business name, but you might find a phrase with your industry and location more beneficial for marketing services.

2. Keywords are a Part of Social Media

You should also use your primary keywords on your social media profiles. Keyword optimization is as important for social media as it is for a website for a doctor. When creating your company description, your mission statement, and other static aspects of your social media pages be sure to include the most popular keywords pertaining to your practice. Also be sure to include your location and primary services on your page.

3. Use Links on Your Social Media Profile

Your physician website should be linked to your Facebook, Twitter, Google Plus, and Pinterest pages (We do this as part of our social media service). When you post a blog article, be sure to link to it on your Twitter and Facebook pages – letting people know that your blog has been updated.

You can also add Twitter and Facebook feeds to your blog and medical website. Your online presence should be like a web – with everything connected. Every link boosts your SEO results and spreads your reach further and further throughout the Internet.

4. Use Content Strategies in Social Media

You probably already understand the importance of great content on your blog or medical website; the same rules apply to social media marketing too. The more valuable the content offered on Twitter and Facebook, the more likely they are to attract attention for your practice. Speak up and share your knowledge with potential patients every time you log on. This falls under “content marketing”, the practice of providing high-quality and useful content. The goal is to become an authority on the subject-matter and turn visitors into patients.

We provide “content marketing” as part of our social media marketing and unique content service.

5. Utilize Local Search Features with Social Media

Local search is an important part of your medical practices’ online marketing plan, so make sure your social media platform is supporting it. Your address and phone number should be the same on your social media profiles and pages as they are on your website.

You can also claim your local listing with Google Plus and add the information to help boost search results.

Our Social Media Marketing / Management Services

social-media-profiles-33dOur social media service sets up and optimizes all your social media accounts and location accounts. We can then write blog posts about your services and medical practice – then distribute this content through the Internet and your social media profiles.

We can manage all of your social media needs by writing blog posts, tweeting on Twitter, posting on Facebook, posting on Google +, and pinning on Pinterest. We are your one-stop shop for marketing your medical website and practice.